Today, our friends at Forbes published a byline from our team that focuses on the right qualities to look for in a partner. The piece promulgates five key criteria to help find the perfect partners for your company. Here's a brief excerpt:
Perhaps the most important factor to consider is the extent to which a partner can deliver scale. Can it drive sufficient traffic and sales to warrant your time and attention? Creating and managing a partnership requires investment on your part -- make sure that the partner can deliver sufficient sales to warrant that investment.
Beyond the sheer size of the company or its audience, consider potential incremental reach. Evaluate to what extent a partner can reach and attract new customers and customer segments. Perhaps a potential partner can open up new communities for you. Imagine, for example, that you've always wanted to be able to appeal to millennials but haven't yet cracked the case. A potential partner that appeals to this massive and growing audience might be just the tool you need to drive significant incremental sales. That’s a partnership worth exploring.
Read the entire post on Forbes here.
(Note, since this article was published we have changed our name from Performance Horizon to Partnerize. Check out our home page for more information.)