It's that time of year. We're well into Q4 and predictions for the biggest digital marketing trends for the coming year have begun to surface. Sound familiar? It should. The same thing happened last year (and the year before that). Instead of adding a new list to the mix, we thought it would be interesting to look back at the major trends predicted for 2016 and compare them to what digital marketers are being told to plan and prepare for in 2017.
Here are five articles from late 2015 that included some crystal ball gazing for what would be hot in digital marketing this year. We identified the most mentioned trends across these articles, which include: video, mobile, virtual reality, internet of things, wearables, and ephemeral marketing.
1) 5 Online Marketing Trends to Watch for in 2016 - Dan Scalo, Founder and director of growth at Digitalux
3) Four Digital Marketing Trends that will Shape 2016 - Imran Syed, Managing Principal Consultant, Oracle Marketing Cloud