In a marketing channel saturated with a variety of talking points that revolve around optimizing advertiser performance, there are many ideas on how to improve revenue and ROI. But one of the most effective ways that we can boost effectiveness is in how we work with our partners to drive better results.
When it comes to partner marketing, ‘finance’ and ‘innovation’ are not typically two words you’d expect to see in the same sentence. Since the differentiation between financial services products like credit cards tends to be more subtle than between travel offerings like flights or retail merchandise like apparel, they seem to lend themselves more towards static CPA-style commission structures which are more difficult to customise. Additionally, a smaller number of highly-specialised partners dominate the industry, which can sometimes restrict innovation.
Pandora's Managing Director A/NZ Jane Huxley at Innovation Day 2017
Five years ago, Pandora Radio came to Australia. How did a music streaming service carve—and cement—a space for itself in a market that equated its name with high-end jewellery? By forging innovative partnerships that drove tremendous growth for the brand.
The affiliate marketing landscape has changed dramatically over the years. Where brands once focused purely on horizontal growth through higher volumes of affiliates, there's now a focus on driving true vertical growth by creating higher value with strategic affiliates and key marketing partners.
We had a great time at Affiliate Summit West—one of the industry’s largest conferences—in Las Vegas this week. Throughout the conference, we recognized a familiar theme across many of our discussions with brands: the increasing appeal of scaling performance-based partnerships globally.
Stephen Lowery, Managing Director at Silicon Valley Bank, discusses the Post-Brexit Tech Scene - photo courtesy of Emma Martí
Last week in London, we hosted an educational event about the “The Bleeding Edge of Partner Marketing,” featuring key speakers from Universal Basket, LiveRamp, Performance Horizon, and Silicon Valley Bank. We thought the event was a huge success -- here are some key takeaways that we hope you find insightful.
Emily Brown of Performance Horizon and Michael Long of Hotels.com discuss the complexities of reaching new customers in travel - photo courtesy of Emma Martí
We had the chance to attend some insightful sessions last week at PMI: London about the past, present, and future of partner and affiliate marketing, and all the factors in between that are making the industry more and more complex.
Photo courtsey of Emily Brown
Hello performance marketers! We recently hosted a retail-oriented educational seminar in London featuring key speakers from Visa, adidas, and Quidco. There were some interesting discussions and we wanted to share a brief recap and some takeaways that may apply to everyone in the performance marketing space.