Partnerize Blog

How Granular Analytics By Placement Type Helps Make Both Advertisers and Publishers More Successful

Posted by Cris Griffith on Oct 18, 2017 8:08:58 AM

In a marketing channel saturated with a variety of talking points that revolve around optimizing advertiser performance, there are many ideas on how to improve revenue and ROI. But one of the most effective ways that we can boost effectiveness is in how we work with our partners to drive better results.

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Topics: Product, Data, Training & Education

5 Partner Marketing Strategies For Finance Brands

Posted by Tony May on May 18, 2017 10:44:26 AM

When it comes to partner marketing, ‘finance’ and ‘innovation’ are not typically two words you’d expect to see in the same sentence. Since the differentiation between financial services products like credit cards tends to be more subtle than between travel offerings like flights or retail merchandise like apparel, they seem to lend themselves more towards static CPA-style commission structures which are more difficult to customise. Additionally, a smaller number of highly-specialised partners dominate the industry, which can sometimes restrict innovation. 

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Topics: Business Considerations, Technology, Training & Education

New Book - First Real Look at Affiliate Marketing

Posted by Partnerize on May 9, 2017 10:03:56 AM

Bob Glazer, founder and managing director of our partner, Acceleration Partners, just released his first book, Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing!

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Topics: Business Considerations, Technology, Data, Training & Education

Why Partner Marketing Needs Customer Success, Not Account Management

Posted by Grace McConnell on Mar 30, 2017 3:00:00 AM

Over the last seven years, major brands have been shifting towards technology to manage their partnerships and affiliates—which means that the service required to support them has evolved too.

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Topics: Partner, Support, Technology, Migration & Deployment, Training & Education

How Pandora Drove Growth With Innovative Partnerships

Posted by Partnerize on Mar 24, 2017 3:47:24 PM

Pandora's Managing Director A/NZ Jane Huxley at Innovation Day 2017

Five years ago, Pandora Radio came to Australia. How did a music streaming service carve—and cement—a space for itself in a market that equated its name with high-end jewellery? By forging innovative partnerships that drove tremendous growth for the brand.

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Topics: General, Partner, Technology, Data, Training & Education

4 Tips to Build Long-term Value in Partner Marketing

Posted by Emily Brown on Mar 3, 2017 12:53:01 PM

The affiliate marketing landscape has changed dramatically over the years. Where brands once focused purely on horizontal growth through higher volumes of affiliates, there's now a focus on driving true vertical growth by creating higher value with strategic affiliates and key marketing partners.

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Topics: General, Training & Education

#ASW17: How to Develop Standardized Partnerships at Scale

Posted by Partnerize on Jan 20, 2017 8:35:40 AM

We had a great time at Affiliate Summit West—one of the industry’s largest conferences—in Las Vegas this week. Throughout the conference, we recognized a familiar theme across many of our discussions with brands: the increasing appeal of scaling performance-based partnerships globally.

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Topics: Technology, Events, Data, Training & Education

4 Key Takeaways From The Bleeding Edge of Partner Marketing

Posted by Partnerize on Nov 2, 2016 4:37:48 PM
Stephen Lowery, Managing Director at Silicon Valley Bank, discusses the Post-Brexit Tech Scene - photo courtesy of Emma Martí

Last week in London, we hosted an educational event about the “The Bleeding Edge of Partner Marketing,” featuring key speakers from Universal Basket, LiveRamp, Performance Horizon, and Silicon Valley Bank. We thought the event was a huge success -- here are some key takeaways that we hope you find insightful.

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Topics: Technology, Events, Training & Education

3 Performance Marketing Takeaways From PMI: London

Posted by Partnerize on Nov 1, 2016 12:38:09 PM
Emily Brown of Performance Horizon and Michael Long of discuss the complexities of reaching new customers in travel - photo courtesy of Emma Martí

We had the chance to attend some insightful sessions last week at PMI: London about the past, present, and future of partner and affiliate marketing, and all the factors in between that are making the industry more and more complex.

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Topics: Technology, Events, Training & Education

Performance Marketing Insights in Retail

Posted by Jonathan Beacher on Jul 21, 2016 1:21:17 PM

Photo courtsey of Emily Brown

Hello performance marketers! We recently hosted a retail-oriented educational seminar in London featuring key speakers from Visa, adidas, and Quidco. There were some interesting discussions and we wanted to share a brief recap and some takeaways that may apply to everyone in the performance marketing space.

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Topics: General, Events, Training & Education, Retail

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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