Showing posts for: Technology

We’ve all seen the famous Martech 5000 slide, which showcases the vast number of technologies available for your marketing stack. Selecting a technology is never an easy task, whether it’s a CRM, e-Commerce, Call Tracking, or Partner Automation Platform — they all come with specific questions that need to be asked, and more importantly, answered. 

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We are proud to share that Partnerize was named Best Technology of 2019 at the International Performance Marketing Awards, held tonight in London. In fact, we are doubly proud because this is the second year in a row that we brought home the technology leadership award from this prestigious event. These annual awards recognize the very best in global performance marketing and celebrate innovation, creativity, and success within our industry. 

“Receiving this recognition for the second year in a row is true validation for the work we are doing,” said Mal Cowley, Partnerize Co-founder and CEO. “Our team is dedicated to delivering the best technology platform year after year, to empower enterprises to manage partnerships more effectively and profitably. This award inspires us to continue making product innovations and provide leading technology to our brands, partners, and prospects.”

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We are proud to announce that the AI-powered Partnerize Partner Automation Platform has been named the Best Affiliate Marketing Innovation at the 2019 Pinnacle Awards. The awards ceremony was held today during at the Affiliate Summit East Conference and Expo in New York City.  The Pinnacle Awards recognize the most successful and innovative affiliate marketing programs and companies in the industry.

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Partnerize Co-founder and VP Revenue Sean Sewell was recently interviewed by PerformanceIn as part of their IPMA Takeover Week. The interview was focused on what it meant to win the Best Performance Marketing Technology award at the 2018 International Performance Marketing Awards, and what's changed at Partnerize in the year since winning the honor.

Here is an excerpt from Sean's interview:

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Ever since Apple first announced the rollout of Intelligent Tracking Prevention (ITP), and subsequently ITP2.0, our industry has demonstrated a heightened level of concern about the limitations of third-party-cookie-based tracking methodologies. While the efficacy of third party cookies has been hindered in the past with such developments of cookie deletion and cookie blocking tools, ITP represented the first time a significant percentage of conversions might be lost overnight.

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A guest post from Cuponation. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).

 

The world of couponing has a wider span and a more complex history than we often realise. From cutting out coupons in the newspaper, to today’s intuitive online coupons, the history of the coupon has been an exciting one.

In this guest blog post on Partnerize.com, I am going to take a look at the evolution of the coupon and where its future lies within the retail landscape.

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We are proud to announce that we were named Best Performance Marketing Technology of the year at last night's International Performance Marketing Awards.  The annual awards recognize the very best in global performance marketing and celebrate innovation, creativity, and success within the industry.

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As you may know, Chrome is adding an ad blocker/filter, and has announced that it will start working on Feb 15. This post outlines:

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At our company, we like to publish articles and opinion pieces about the key issues facing the partner and affiliate industries. This piece, which ran in Forbes, explains why some marketers are actively exploring and implementing API-based integrations to replace pixel tracking. Here's an excerpt:

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Today, the trade journal Martech Today published a byline from our CTO Pete Cheyne entitled, Is Pixel Tracking Dead? In the piece, Pete explains the rise of pixel-based tracking and then outlines some of the challenges that make it increasingly difficult to track using this technology. While companies like ours work very hard to deliver outstanding tracking through pixels, many in marketing are seeking alternatives that take control of data flow away from the browser publishers. Here's a brief except to whet your appetite.

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ABOUT PARTNERIZE

Partnerize helps the world’s leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide.

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