Partnerize Blog

AP-Why? The Benefits of API Tracking in the Partner Channel

Posted by Richard Mcilvenna on Feb 21, 2019 10:44:00 AM

Ever since Apple first announced the rollout of Intelligent Tracking Prevention (ITP), and subsequently ITP2.0, our industry has demonstrated a heightened level of concern about the limitations of third-party-cookie-based tracking methodologies. While the efficacy of third party cookies has been hindered in the past with such developments of cookie deletion and cookie blocking tools, ITP represented the first time a significant percentage of conversions might be lost overnight.

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Topics: Technology, Data, "pixel tracking",, ecommerce

The Evolution Of Couponing

Posted by Alexander Hold on Nov 26, 2018 1:54:12 PM

A guest post from Cuponation. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).

 

The world of couponing has a wider span and a more complex history than we often realise. From cutting out coupons in the newspaper, to today’s intuitive online coupons, the history of the coupon has been an exciting one.

In this guest blog post on Partnerize.com, I am going to take a look at the evolution of the coupon and where its future lies within the retail landscape.

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Topics: Partner, Technology, guest blog

Partnerize Named Best Performance Marketing Technology at the IPMAs

Posted by Miriam Tremelling on Oct 16, 2018 10:00:00 AM

We are proud to announce that we were named Best Performance Marketing Technology of the year at last night's International Performance Marketing Awards.  The annual awards recognize the very best in global performance marketing and celebrate innovation, creativity, and success within the industry.

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Topics: Technology, Awards, company news

What You Need to Know About Chrome's New Ad Blocking/Filtering

Posted by Jim Nichols on Feb 15, 2018 12:36:50 PM

As you may know, Chrome is adding an ad blocker/filter, and has announced that it will start working on Feb 15. This post outlines:

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Topics: General, Business Considerations, Technology

Check Out Our Forbes Byline on Pixel Tracking

Posted by Jim Nichols on Dec 22, 2017 12:00:00 AM

At our company, we like to publish articles and opinion pieces about the key issues facing the partner and affiliate industries. This piece, which ran in Forbes, explains why some marketers are actively exploring and implementing API-based integrations to replace pixel tracking. Here's an excerpt:

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Topics: Technology, "pixel tracking",, data-driven marketing

Martech Today Publishes Our Byline, Is Pixel Tracking Dead?

Posted by Jim Nichols on Nov 30, 2017 12:00:00 AM

Today, the trade journal Martech Today published a byline from our CTO Pete Cheyne entitled, Is Pixel Tracking Dead? In the piece, Pete explains the rise of pixel-based tracking and then outlines some of the challenges that make it increasingly difficult to track using this technology. While companies like ours work very hard to deliver outstanding tracking through pixels, many in marketing are seeking alternatives that take control of data flow away from the browser publishers. Here's a brief except to whet your appetite.

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Topics: Technology, "pixel tracking",, data-driven marketing

Data-Driven Decisions: 3 Questions Marketers Need To Ask

Posted by Angus Sladden on Jul 18, 2017 6:25:43 PM

Working in the martech industry, one question I hear a lot is ‘How do I increase the value of my data?’  There’s over 2.7 zetabytes of data available in the digital universe today and we’re hearing about ‘big data’ more than ever before. Marketers are now strongly focused on becoming data-driven, yet 87% of marketers still consider data their most under-utilised asset. So, how can you increase the value of your data when it’s often difficult to understand where to even start?

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Topics: Technology, Data

5 Partner Marketing Strategies For Finance Brands

Posted by Tony May on May 18, 2017 10:44:26 AM

When it comes to partner marketing, ‘finance’ and ‘innovation’ are not typically two words you’d expect to see in the same sentence. Since the differentiation between financial services products like credit cards tends to be more subtle than between travel offerings like flights or retail merchandise like apparel, they seem to lend themselves more towards static CPA-style commission structures which are more difficult to customise. Additionally, a smaller number of highly-specialised partners dominate the industry, which can sometimes restrict innovation. 

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Topics: Business Considerations, Technology, Training & Education

New Book - First Real Look at Affiliate Marketing

Posted by Partnerize on May 9, 2017 10:03:56 AM

Bob Glazer, founder and managing director of our partner, Acceleration Partners, just released his first book, Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing!

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Topics: Business Considerations, Technology, Data, Training & Education

Transformational Partnerships: The Next Step in Partner Marketing

Posted by Stefanie Colley on Apr 28, 2017 9:59:45 AM

Over the last ten years, we’ve seen the traditional affiliate landscape evolve into the much broader partner and affiliate marketing space we know today. Brands are now looking towards a forward-thinking partner marketing model based on data, scale, and analytics. Transformational partnerships are the next step in this digital marketing progression, allowing brands to drive customer acquisition and stronger customer loyalty as well as become more efficient with their time and resources.

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Topics: Partner, Technology, Data

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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