Partnerize Blog

TWO-PEAT! Partnerize Wins IPMA Tech Award For Second Year in A Row

Posted by Miriam Tremelling on Oct 21, 2019 4:33:21 PM

We are proud to share that Partnerize was named Best Technology of 2019 at the International Performance Marketing Awards, held tonight in London. In fact, we are doubly proud because this is the second year in a row that we brought home the technology leadership award from this prestigious event. These annual awards recognize the very best in global performance marketing and celebrate innovation, creativity, and success within our industry. 

“Receiving this recognition for the second year in a row is true validation for the work we are doing,” said Mal Cowley, Partnerize Co-founder and CEO. “Our team is dedicated to delivering the best technology platform year after year, to empower enterprises to manage partnerships more effectively and profitably. This award inspires us to continue making product innovations and provide leading technology to our brands, partners, and prospects.”

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Topics: Technology, Awards, company news

Partnerize Wins the Pinnacle Award for Best Affiliate Marketing Innovation!

Posted by Miriam Tremelling on Aug 13, 2019 10:57:00 AM

We are proud to announce that the AI-powered Partnerize Partner Automation Platform has been named the Best Affiliate Marketing Innovation at the 2019 Pinnacle Awards. The awards ceremony was held today during at the Affiliate Summit East Conference and Expo in New York City.  The Pinnacle Awards recognize the most successful and innovative affiliate marketing programs and companies in the industry.

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Topics: Technology, Awards, company news

IPMA Q&A: Partnerize on Winning Best Performance Marketing Technology

Posted by Miriam Tremelling on Jun 28, 2019 4:36:00 PM

Partnerize Co-founder and VP Revenue Sean Sewell was recently interviewed by PerformanceIn as part of their IPMA Takeover Week. The interview was focused on what it meant to win the Best Performance Marketing Technology award at the 2018 International Performance Marketing Awards, and what's changed at Partnerize in the year since winning the honor.

Here is an excerpt from Sean's interview:

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Topics: Technology, company news

AP-Why? The Benefits of API Tracking in the Partner Channel

Posted by Richard Mcilvenna on Feb 21, 2019 10:44:00 AM

Ever since Apple first announced the rollout of Intelligent Tracking Prevention (ITP), and subsequently ITP2.0, our industry has demonstrated a heightened level of concern about the limitations of third-party-cookie-based tracking methodologies. While the efficacy of third party cookies has been hindered in the past with such developments of cookie deletion and cookie blocking tools, ITP represented the first time a significant percentage of conversions might be lost overnight.

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Topics: Technology, Data, pixel tracking, ecommerce

The Evolution Of Couponing

Posted by Alexander Hold on Nov 26, 2018 1:54:12 PM

A guest post from Cuponation. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).

 

The world of couponing has a wider span and a more complex history than we often realise. From cutting out coupons in the newspaper, to today’s intuitive online coupons, the history of the coupon has been an exciting one.

In this guest blog post on Partnerize.com, I am going to take a look at the evolution of the coupon and where its future lies within the retail landscape.

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Topics: Partner, Technology, guest blog

Partnerize Named Best Performance Marketing Technology at the IPMAs

Posted by Miriam Tremelling on Oct 16, 2018 10:00:00 AM

We are proud to announce that we were named Best Performance Marketing Technology of the year at last night's International Performance Marketing Awards.  The annual awards recognize the very best in global performance marketing and celebrate innovation, creativity, and success within the industry.

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Topics: Technology, Awards, company news

What You Need to Know About Chrome's New Ad Blocking/Filtering

Posted by Jim Nichols on Feb 15, 2018 12:36:50 PM

As you may know, Chrome is adding an ad blocker/filter, and has announced that it will start working on Feb 15. This post outlines:

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Topics: General, Business Considerations, Technology

Check Out Our Forbes Byline on Pixel Tracking

Posted by Jim Nichols on Dec 22, 2017 12:00:00 AM

At our company, we like to publish articles and opinion pieces about the key issues facing the partner and affiliate industries. This piece, which ran in Forbes, explains why some marketers are actively exploring and implementing API-based integrations to replace pixel tracking. Here's an excerpt:

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Topics: Technology, pixel tracking, data-driven marketing

Martech Today Publishes Our Byline, Is Pixel Tracking Dead?

Posted by Jim Nichols on Nov 30, 2017 12:00:00 AM

Today, the trade journal Martech Today published a byline from our CTO Pete Cheyne entitled, Is Pixel Tracking Dead? In the piece, Pete explains the rise of pixel-based tracking and then outlines some of the challenges that make it increasingly difficult to track using this technology. While companies like ours work very hard to deliver outstanding tracking through pixels, many in marketing are seeking alternatives that take control of data flow away from the browser publishers. Here's a brief except to whet your appetite.

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Topics: Technology, pixel tracking, data-driven marketing

Data-Driven Decisions: 3 Questions Marketers Need To Ask

Posted by Angus Sladden on Jul 18, 2017 6:25:43 PM

Working in the martech industry, one question I hear a lot is ‘How do I increase the value of my data?’  There’s over 2.7 zetabytes of data available in the digital universe today and we’re hearing about ‘big data’ more than ever before. Marketers are now strongly focused on becoming data-driven, yet 87% of marketers still consider data their most under-utilised asset. So, how can you increase the value of your data when it’s often difficult to understand where to even start?

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Topics: Technology, Data

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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