The value that you derive from your partner marketing technology is not solely dependent on the capabilities of the platform. Often, the support you receive is just as important.
As a general rule, most vendors will provide you with support avenues such as centralised email addresses or phone numbers which direct your queries through to a Client Services Team. In a nutshell, Client Services is responsible for your overall experience with both the technology and your technology provider, designed to provide you with a uniquely positive experience that delivers a solution.
When it comes to launching your partner marketing program, it’s often the people behind the scenes who ensure a successful launch. Whether you’re migrating from an affiliate network or taking your first steps into the world of partnerships, a dedicated Integrations team is pivotal in your journey.
But what does an Integrations team actually do?
Unless you’ve been living under a rock, you’ve probably heard about a feature in Safari V.11 called Intelligent Tracking Prevention (ITP). This post is designed to demystify the feature, outline its significance to partner marketing teams, and explain how to mitigate its impact on your data.
ITP is a new feature released simultaneously with the launch of iOS 11 and Safari 11. The idea behind ITP is to limit the ability to track users across domains.
Traditionally, advertisers have relied heavily on outsourced networks and account management as they seek expertise to help them manage partners, report on activity, and reward affiliates for generating sales. Yet, internal meetings only touch on the top line and generics, without getting into the granular details of what makes their programmes tick. Although this high-level approach is enough for some, ambitious marketers can drive career and programme growth by looking outside of networks and their glass ceiling, taking ownership of the partner marketing channel and bringing management in-house.