Partnerize Blog

New Byline: Growth Without Risk? Four Partner Marketing Strategies for Success in Indonesia

Posted by Miriam Tremelling on Apr 24, 2019 3:17:00 PM

Partnerize Senior Business Director Daniel Keegan has had an article published in PerformanceInoutlining strategies for growing a partner program in Indonesia. If yours is one of the many brands looking to expand to this high-growth region, the article has a few great suggestions for success. Here is an excerpt from Dan's article:

 

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Topics: Business Considerations, Retail, affiliate, southeast asia

New Byline: Five Ideas To Bring More Accountability To Your Sponsorships

Posted by Miriam Tremelling on Apr 18, 2019 2:51:00 PM

Partnerize Chief Marketing Officer Jim Nichols has published a byline in Forbes outlining some great tactics for brands to ensure they get the most out of their sponsorship dollars. With global sponsorship investment nearly $66 billion worldwide in 2018, brands should be open to ideas like partnership, better measurement and tracking, etc. Here is an excerpt from Jim's article:

 

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Topics: Business Considerations, Retail, affiliate

New Byline: 5 Ways Retailers Can Create Their Own Amazon Effect and Kickstart Their eCommerce

Posted by Miriam Tremelling on Apr 15, 2019 2:26:00 PM

Partnerize Business Development Director for EMEA, Ashley Wild has had an article published in Internet Retailer, outlining the ways retailers can flex their muscles and appear larger than life. If you're interested in learning ways to expand online sales through strategic partnerships with affiliate sites, publishers and even complementary retailers and brands, here is an excerpt from Ashley's article:

 

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Topics: Business Considerations, Retail, affiliate

Research: The State And Future Of Retail Partnerships Survey (Part 2 of 2)

Posted by Miriam Tremelling on Apr 5, 2019 2:18:00 PM

In a recent blog post, we unveiled our global study about retail partnerships, which was aimed at understanding the degree to which partnership is an important and growing segment of performance marketing for retailers, and what portion of sales and investment from business leaders it is driving. That post shared the methodology, sample details, and high-level results of the study. In this post, we will dig deeper into data on retail partnership strategy, looking at the key priorities for retailers when it comes to partnerships and the types of partner relationships that are driving business goals. 

 

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Topics: Retail, affiliate, research, ecommerce

New Byline: Five Ideas To Help Partner Marketers Sell More While Discounting Less

Posted by Miriam Tremelling on Mar 21, 2019 3:30:00 PM

Partnerize CMO Jim Nichols has written a new article in Forbes that explores ways to drive more revenue by offering smaller discounts to consumers. It may seem counterintuitive, but this excerpt from Jim's article will help explain.

 

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Topics: Business Considerations, Retail, affiliate

New Byline: Partner Marketing and the Evolution of Retail Partnership

Posted by Miriam Tremelling on Mar 19, 2019 3:08:00 PM

In an article in PerformanceIn, Partnerize Customer Success Manager, Kelly Guerin runs through the current trends of partner marketing and how retail partnership is driving more performance and revenue through the channel. Here is an excerpt from her piece:

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Topics: Business Considerations, Retail, affiliate

New Byline: How DTC Retail Brands Will Fuel Their Next Phase of Growth

Posted by Miriam Tremelling on Feb 20, 2019 3:51:00 PM

Partnerize Head of Customer Success, EMEA Emily Bedford spoke to DTCDaily about the tactics that will drive the next phase of growth for direct-to-consumer brands. Here is an excerpt from the article.


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Topics: Retail, affiliate

New Byline: 5 Must-Have Traits of Your Next Retail Affiliate or Partner Marketing Manager

Posted by Miriam Tremelling on Jan 18, 2019 11:04:00 AM

Partnerize Chief Customer Operations Officer Greg Augenstein has had an article published in Multichannel Merchant, outlining his key traits to look for when hiring for your team. Among the five traits he discusses are retail experience and belief in the channel. If you're looking for a new retail affiliate or partner marketing manager, here is an excerpt from Greg's article:

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Topics: Business Considerations, Retail, affiliate

New Byline: 4 Ways Retailers Can Expand Their Reach with Gen Z

Posted by Partnerize on Jan 3, 2019 10:18:00 AM

Partnerize's Miriam Tremelling just had a byline published in Internet Retailer, entitled 4 Ways Retailers Can Expand Their Reach with Gen Z

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Topics: Retail, ecommerce

Millennial Parent Shopping Habits Align Well With Partner Marketing

Posted by Miriam Tremelling on Sep 6, 2018 12:44:00 PM

The Millennial generation has been a marketing and media fascination for years. Many pundits have pointed to some fundamental behavioral differences between this generation and Gen Xers, Baby Boomers, etc. Once considered the young disruptors, those at the higher end of the spectrum are actually now in their mid-30’s, becoming parents, and affecting the retail model in new ways.

 Photo by Sai De Silva on Unsplash

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Topics: Retail, data-driven marketing, ecommerce

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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