Partnerize Blog

Research: The State And Future Of Retail Partnerships Survey (Part 2 of 2)

Posted by Miriam Tremelling on Apr 5, 2019 2:18:00 PM

In a recent blog post, we unveiled our global study about retail partnerships, which was aimed at understanding the degree to which partnership is an important and growing segment of performance marketing for retailers, and what portion of sales and investment from business leaders it is driving. That post shared the methodology, sample details, and high-level results of the study. In this post, we will dig deeper into data on retail partnership strategy, looking at the key priorities for retailers when it comes to partnerships and the types of partner relationships that are driving business goals. 

 

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Topics: Retail, affiliate, research, ecommerce

New Byline: Five Ideas To Help Partner Marketers Sell More While Discounting Less

Posted by Miriam Tremelling on Mar 21, 2019 3:30:00 PM

Partnerize CMO Jim Nichols has written a new article in Forbes that explores ways to drive more revenue by offering smaller discounts to consumers. It may seem counterintuitive, but this excerpt from Jim's article will help explain.

 

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Topics: Business Considerations, Retail, affiliate

New Byline: Partner Marketing and the Evolution of Retail Partnership

Posted by Miriam Tremelling on Mar 19, 2019 3:08:00 PM

In an article in PerformanceIn, Partnerize Customer Success Manager, Kelly Guerin runs through the current trends of partner marketing and how retail partnership is driving more performance and revenue through the channel. Here is an excerpt from her piece:

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Topics: Business Considerations, Retail, affiliate

New Byline: How DTC Retail Brands Will Fuel Their Next Phase of Growth

Posted by Miriam Tremelling on Feb 20, 2019 3:51:00 PM

Partnerize Head of Customer Success, EMEA Emily Bedford spoke to DTCDaily about the tactics that will drive the next phase of growth for direct-to-consumer brands. Here is an excerpt from the article.


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Topics: Retail, affiliate

New Byline: 5 Must-Have Traits of Your Next Retail Affiliate or Partner Marketing Manager

Posted by Miriam Tremelling on Jan 18, 2019 11:04:00 AM

Partnerize Chief Customer Operations Officer Greg Augenstein has had an article published in Multichannel Merchant, outlining his key traits to look for when hiring for your team. Among the five traits he discusses are retail experience and belief in the channel. If you're looking for a new retail affiliate or partner marketing manager, here is an excerpt from Greg's article:

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Topics: Business Considerations, Retail, affiliate

New Byline: 4 Ways Retailers Can Expand Their Reach with Gen Z

Posted by Partnerize on Jan 3, 2019 10:18:00 AM

Partnerize's Miriam Tremelling just had a byline published in Internet Retailer, entitled 4 Ways Retailers Can Expand Their Reach with Gen Z

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Topics: Retail, ecommerce

Millennial Parent Shopping Habits Align Well With Partner Marketing

Posted by Miriam Tremelling on Sep 6, 2018 12:44:00 PM

The Millennial generation has been a marketing and media fascination for years. Many pundits have pointed to some fundamental behavioral differences between this generation and Gen Xers, Baby Boomers, etc. Once considered the young disruptors, those at the higher end of the spectrum are actually now in their mid-30’s, becoming parents, and affecting the retail model in new ways.

 Photo by Sai De Silva on Unsplash

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Topics: Retail, data-driven marketing, ecommerce

How A Japanese Department Store Achieved Targets with Partner Marketing

Posted by Tsuyoshi Koga on Aug 30, 2017 5:16:19 PM

I have been involved in affiliate and partner marketing for the last 10 years, where I have been responsible for various advertisers, and have worked hard to help my clients succeed.

Through these years of experience, I have learned two key things brands need to do in order for their partner marketing activities to produce results. I'm going to share these with you by talking about a Japanese deparment store and their success story.

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Topics: Partner, Retail

How Can Australian Supermarkets Innovate with Partnerships?

Posted by Kelly Guerin on Jul 11, 2017 4:00:35 PM

The grocery landscape in Australia is becoming increasingly competitive. With Aldi now holding an 8.9% market share and IGA not far behind, grocery market leaders Woolworths and Coles need to think outside the box to retain customers.

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Topics: Business Considerations, Retail

Amazon's Impending Launch: Why Australian Retailers Aren't Doomed After All

Posted by Simon Quick on May 10, 2017 4:31:45 PM

The worst kept secret in Australian commerce is now official: retail juggernaut Amazon is coming to our shores, bringing some seismic changes to the market along with it.

To give some perspective on how big Amazon actually is, it’s important to understand the sheer scale of its global operation:

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Topics: Business Considerations, Events, Retail

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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