We're thrilled to welcome leading digital fashion retailer Pomelo to Partnerize, as they have selected us to be their exclusive partnership automation solution provider.
Pomelo’s decision to choose Partnerize is part of their wider strategy to integrate a catalog of innovative technologies, enabling the fashion-technology company to develop a 360-degree view of their customers and to optimize workflows. In line with their omnichannel strategy, Pomelo leverages best-of-breed technologies to establish a seamless customer experience and capture business insights. Pomelo will use the Partnerize Platform to increase partner-driven sales, ensure accurate traffic and revenue attribution, and expand its partner ecosystem with new partners that can drive outstanding scale.
Need to accelerate your sales before 2019 comes to a close? Singles Day can be the answer. Singles Day is easily the biggest and shopping holiday of its kind in the APAC region. You would be mad to not capitalize on this enormous sales opportunity. Get the latest data on this mega shopping day, and then put these 6 singles day tips for retailers into action today to make sure you get the most out of this remarkable retail phenomenon.
We are very proud to report that we have grown our Retail sector revenue by 50% in EMEA over the past 12 months. Twenty-one new retail campaign wins, combined with continued revenue growth for existing clients, contributed to this strong record of growth.
Today, Partnerize is launching our new Retail Partnership Benchmarking Tool, which enables partner and affiliate marketers to benchmark their own partner and affiliate program metrics against crowdsourced industry averages. By inputting just a few affiliate marketing metrics from their existing programs, marketers can leverage our new online tool to juxtapose each key metric with averaged data from other major partner and affiliate marketers. These comparisons can provide marketers insight into where their program performance stands versus the retail affiliate industry at large.
Our Customer Success Director for APAC, Kelly Guerin, has written a byline on what makes 9/9 Super Shopping Day a phenomenon in Southeast Asia. "Every mega-shopping event has its own personality, and the best merchants capitalize on those nuances," she writes in The Drum.
Here is an excerpt from Kelly's article:
In this byline in Forbes, Partnerize Chief Marketing Officer Jim Nichols writes about the value of each of these characteristics with regard to how marketers use data to make key decisions, and how the availability of richer data partner marketing is a major benefit of the channel. Read this excerpt to see how do your most frequently referenced data sets measure up on accuracy, context and relevance:
Jo Zhang, Partnerize Client Services Executive in APAC, has published an article about the massive tourist opportunity for retailers in Australia. The byline, published in MarketingMag, explores how retailers can capitalize on the 9.27 million tourists visiting Australia annually and spending $15 billion while there.
Jason Kohn, our new VP of Revenue, has published a byline in Internet Retailer. The article tackles ways in which brands can target Millennials by forming alliances with other brands and marketing partners to extend their each. If you're looking for new and creative ways to reach the discerning Millennial shopper, here is an excerpt from Jason's article: