Partnerize Blog

New Byline: How Partnerships Can Help Retailers Connect with Millennials

Posted by Miriam Tremelling on Apr 29, 2019 4:53:00 PM

Jason Kohn, our new VP of Revenue, has published a byline in Internet Retailer. The article tackles ways in which brands can target Millennials by forming alliances with other brands and marketing partners to extend their each. If you're looking for new and creative ways to reach the discerning Millennial shopper, here is an excerpt from Jason's article: 

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Topics: Retail, affiliate, millennials

New Byline: 4 Strategies to Grow Apparel Sales Through Partnership

Posted by Jim Nichols on Apr 25, 2019 3:17:00 PM

Partnerize Marketing Director Miriam Tremelling has authored an article in TotalRetail that looks at how online apparel retailers can use the power of partnership to their advantage. Whether you're looking to expand your use of influencers or find other creative ways to grow share of sales in the category, this article offers some good advice. Here is an excerpt: 

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Topics: Retail, affiliate, apparel

New Byline: Growth Without Risk? Four Partner Marketing Strategies for Success in Indonesia

Posted by Miriam Tremelling on Apr 24, 2019 3:17:00 PM

Partnerize Senior Business Director Daniel Keegan has had an article published in PerformanceInoutlining strategies for growing a partner program in Indonesia. If yours is one of the many brands looking to expand to this high-growth region, the article has a few great suggestions for success. Here is an excerpt from Dan's article:

 

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Topics: Business Considerations, Retail, affiliate, southeast asia

New Byline: Five Ideas To Bring More Accountability To Your Sponsorships

Posted by Miriam Tremelling on Apr 18, 2019 2:51:00 PM

Partnerize Chief Marketing Officer Jim Nichols has published a byline in Forbes outlining some great tactics for brands to ensure they get the most out of their sponsorship dollars. With global sponsorship investment nearly $66 billion worldwide in 2018, brands should be open to ideas like partnership, better measurement and tracking, etc. Here is an excerpt from Jim's article:

 

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Topics: Business Considerations, Retail, affiliate

New Byline: 5 Ways Retailers Can Create Their Own Amazon Effect and Kickstart Their eCommerce

Posted by Miriam Tremelling on Apr 15, 2019 2:26:00 PM

Partnerize Business Development Director for EMEA, Ashley Wild has had an article published in Internet Retailer, outlining the ways retailers can flex their muscles and appear larger than life. If you're interested in learning ways to expand online sales through strategic partnerships with affiliate sites, publishers and even complementary retailers and brands, here is an excerpt from Ashley's article:

 

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Topics: Business Considerations, Retail, affiliate

Research: The State And Future Of Retail Partnerships Survey (Part 2 of 2)

Posted by Miriam Tremelling on Apr 5, 2019 2:18:00 PM

In a recent blog post, we unveiled our global study about retail partnerships, which was aimed at understanding the degree to which partnership is an important and growing segment of performance marketing for retailers, and what portion of sales and investment from business leaders it is driving. That post shared the methodology, sample details, and high-level results of the study. In this post, we will dig deeper into data on retail partnership strategy, looking at the key priorities for retailers when it comes to partnerships and the types of partner relationships that are driving business goals. 

 

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Topics: Retail, affiliate, research, ecommerce

New Byline: Five Ideas To Help Partner Marketers Sell More While Discounting Less

Posted by Miriam Tremelling on Mar 21, 2019 3:30:00 PM

Partnerize CMO Jim Nichols has written a new article in Forbes that explores ways to drive more revenue by offering smaller discounts to consumers. It may seem counterintuitive, but this excerpt from Jim's article will help explain.

 

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Topics: Business Considerations, Retail, affiliate

New Byline: Partner Marketing and the Evolution of Retail Partnership

Posted by Miriam Tremelling on Mar 19, 2019 3:08:00 PM

In an article in PerformanceIn, Partnerize Customer Success Manager, Kelly Guerin runs through the current trends of partner marketing and how retail partnership is driving more performance and revenue through the channel. Here is an excerpt from her piece:

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Topics: Business Considerations, Retail, affiliate

New Byline: How DTC Retail Brands Will Fuel Their Next Phase of Growth

Posted by Miriam Tremelling on Feb 20, 2019 3:51:00 PM

Partnerize Head of Customer Success, EMEA Emily Bedford spoke to DTCDaily about the tactics that will drive the next phase of growth for direct-to-consumer brands. Here is an excerpt from the article.


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Topics: Retail, affiliate

New Byline: 5 Must-Have Traits of Your Next Retail Affiliate or Partner Marketing Manager

Posted by Miriam Tremelling on Jan 18, 2019 11:04:00 AM

Partnerize Chief Customer Operations Officer Greg Augenstein has had an article published in Multichannel Merchant, outlining his key traits to look for when hiring for your team. Among the five traits he discusses are retail experience and belief in the channel. If you're looking for a new retail affiliate or partner marketing manager, here is an excerpt from Greg's article:

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Topics: Business Considerations, Retail, affiliate

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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