Partnerize Blog

New Byline: 5 Must-Have Traits of Your Next Retail Affiliate or Partner Marketing Manager

Posted by Miriam Tremelling on Jan 18, 2019 11:04:00 AM

Partnerize Chief Customer Operations Officer Greg Augenstein has had an article published in Multichannel Merchant, outlining his key traits to look for when hiring for your team. Among the five traits he discusses are retail experience and belief in the channel. If you're looking for a new retail affiliate or partner marketing manager, here is an excerpt from Greg's article:

Read More

Topics: Business Considerations, Retail, affiliate

New Byline: 4 Ways Retailers Can Expand Their Reach with Gen Z

Posted by Partnerize on Jan 3, 2019 10:18:00 AM

Partnerize's Miriam Tremelling just had a byline published in Internet Retailer, entitled 4 Ways Retailers Can Expand Their Reach with Gen Z

Read More

Topics: Retail, ecommerce

Millennial Parent Shopping Habits Align Well With Partner Marketing

Posted by Miriam Tremelling on Sep 6, 2018 12:44:00 PM

The Millennial generation has been a marketing and media fascination for years. Many pundits have pointed to some fundamental behavioral differences between this generation and Gen Xers, Baby Boomers, etc. Once considered the young disruptors, those at the higher end of the spectrum are actually now in their mid-30’s, becoming parents, and affecting the retail model in new ways.

 Photo by Sai De Silva on Unsplash

Read More

Topics: Retail, data-driven marketing, ecommerce

How A Japanese Department Store Achieved Targets with Partner Marketing

Posted by Tsuyoshi Koga on Aug 30, 2017 5:16:19 PM

I have been involved in affiliate and partner marketing for the last 10 years, where I have been responsible for various advertisers, and have worked hard to help my clients succeed.

Through these years of experience, I have learned two key things brands need to do in order for their partner marketing activities to produce results. I'm going to share these with you by talking about a Japanese deparment store and their success story.

Read More

Topics: Partner, Retail

How Can Australian Supermarkets Innovate with Partnerships?

Posted by Kelly Guerin on Jul 11, 2017 4:00:35 PM

The grocery landscape in Australia is becoming increasingly competitive. With Aldi now holding an 8.9% market share and IGA not far behind, grocery market leaders Woolworths and Coles need to think outside the box to retain customers.

Read More

Topics: Business Considerations, Retail

Amazon's Impending Launch: Why Australian Retailers Aren't Doomed After All

Posted by Simon Quick on May 10, 2017 4:31:45 PM

The worst kept secret in Australian commerce is now official: retail juggernaut Amazon is coming to our shores, bringing some seismic changes to the market along with it.

To give some perspective on how big Amazon actually is, it’s important to understand the sheer scale of its global operation:

Read More

Topics: Business Considerations, Events, Retail

3 Ways Retailers Can Measure ROI with Brand Partnerships

Posted by Alix Simpson on Mar 9, 2017 2:51:47 PM

The way we buy has most certainly changed. We’ve seen large brick and mortar stores such as Dick Smith move to online only. We’re all waiting in anticipation for Amazon to enter the Australian market this year. In a market where you can now order something online and have it arrive on the same day, the Australian retail industry is focusing more than ever on the end-to-end customer experience.

Read More

Topics: Technology, Retail

How Omni-Channel Brands can Optimize Online & Offline Measurement

Posted by Partnerize on Jan 27, 2017 11:42:14 AM

While online and mobile sales are on the rise - especially for Black Friday and Cyber Monday - a large percentage of retail sales are still transacted in store. However, a true omni-channel strategy shouldn't be about online vs. offline. Instead, to create seamless shipping experiences and capture a true 360 degree view of each customer, retailers should look at how marketing and data management efforts across all channels affect each other and sales overall.

Read More

Topics: General, Product, Retail

Black Friday: 2015 vs. 2016 Stats & Trends

Posted by Partnerize on Dec 2, 2016 3:43:44 PM

Even with the madness of Black Friday and Cyber Monday behind them, retailers are busier than ever gearing up for a promising holiday season. To help retailers maximize their learnings from the past week, we opened up the Performance Horizon data vault to compare Black Friday activity from 2015 and 2016.  While we are using hard data, we are keeping the analysis light.

Read More

Topics: Business Considerations, Technology, Data, Retail

Cyber Monday vs. Black Friday

Posted by Partnerize on Dec 1, 2016 11:34:22 AM

This past week has been a big one for retail with major transactions erupting on Black Friday, continuing throughout the weekend, and spiking again during Cyber Monday. As a follow up to our Black Friday analysis, we’ve taken a look at the real-time data in our data warehouse and compared conversion activity on both major dates.

Read More

Topics: Business Considerations, Technology, Data, Retail

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

Subscribe to Blog Posts from Partnerize!

Recent Posts