We are very proud to report that we have grown our Retail sector revenue by 50% in EMEA over the past 12 months. Twenty-one new retail campaign wins, combined with continued revenue growth for existing clients, contributed to this strong record of growth.
Today, Partnerize is launching our new Retail Partnership Benchmarking Tool, which enables partner and affiliate marketers to benchmark their own partner and affiliate program metrics against crowdsourced industry averages. By inputting just a few affiliate marketing metrics from their existing programs, marketers can leverage our new online tool to juxtapose each key metric with averaged data from other major partner and affiliate marketers. These comparisons can provide marketers insight into where their program performance stands versus the retail affiliate industry at large.
Partnerize Sales Director Will Wilson has had an article published in B&T. In it, he discusses several paths to retail growth in Australia - with the economy in flux - including offline tactics you can use to drive online sales
Our Customer Success Director for APAC, Kelly Guerin, has written a byline on what makes 9/9 Super Shopping Day a phenomenon in Southeast Asia. "Every mega-shopping event has its own personality, and the best merchants capitalize on those nuances," she writes in The Drum.
Here is an excerpt from Kelly's article:
Partnerize CMO Jim Nichols, has written a byline about various tactics that marketers can use to drive app installs, as well as growth and retention via their apps.
Here is an excerpt from Jim's article that appeared in Forbes:
In this byline in Forbes, Partnerize Chief Marketing Officer Jim Nichols writes about the value of each of these characteristics with regard to how marketers use data to make key decisions, and how the availability of richer data partner marketing is a major benefit of the channel. Read this excerpt to see how do your most frequently referenced data sets measure up on accuracy, context and relevance:
Jo Zhang, Partnerize Client Services Executive in APAC, has published an article about the massive tourist opportunity for retailers in Australia. The byline, published in MarketingMag, explores how retailers can capitalize on the 9.27 million tourists visiting Australia annually and spending $15 billion while there.
Jason Kohn, our new VP of Revenue, has published a byline in Internet Retailer. The article tackles ways in which brands can target Millennials by forming alliances with other brands and marketing partners to extend their each. If you're looking for new and creative ways to reach the discerning Millennial shopper, here is an excerpt from Jason's article:
Partnerize Marketing Director Miriam Tremelling has authored an article in TotalRetail that looks at how online apparel retailers can use the power of partnership to their advantage. Whether you're looking to expand your use of influencers or find other creative ways to grow share of sales in the category, this article offers some good advice. Here is an excerpt:
Partnerize Senior Business Director Daniel Keegan has had an article published in PerformanceIn, outlining strategies for growing a partner program in Indonesia. If yours is one of the many brands looking to expand to this high-growth region, the article has a few great suggestions for success. Here is an excerpt from Dan's article: