The Performance Marketing Association (PMA) has released its first-ever industry-wide study of in the United States. The study gathered data from Partnerize and seven other leading /partnership networks and marketing platforms to assess the overall size of the US .
In a recent blog post, we unveiled our global study about retail partnerships, which was aimed at understanding the degree to which partnership is an important and growing segment of performance marketing for retailers, and what portion of sales and investment from business leaders it is driving. That post shared the methodology, sample details, and high-level results of the study. In this post, we will dig deeper into data on retail partnership strategy, looking at the key priorities for retailers when it comes to partnerships and the types of partner relationships that are driving business goals.
Partnership is an important and growing segment of performance marketing for retailers, driving a significant portion of sales and investment from business leaders. With the majority of retail companies reporting that partnerships now drive more than a fifth of their sales, it’s clear that this highly efficient business channel is now a critical part of many marketing plans.
Nearly all retail brands currently pursue some form of partnership, and view building these out as a high priority. As to how people manage and talk about the industry, we appear to be in a period of flux, with no management approach or nomenclature dominating the space. That said, the passion and interest in partnerships among retail business leaders is high.
Partnerize VP of Revenue - APAC Simon McDonald just published a byline in Martech Series on how partnerships can help brands enter and compete in China Entitled How to Leverage Partnerships and Martech to Win in China, the post outlines the reasons why partnership is a great opportunity for China and some actionable advice on how to get started in the world's fastest growing market. Here's a excerpt to whet your appetite:
In this, the final blog post in our partner and affiliate marketing research series, we will summarize some of the fascinating data available in our first-ever global industry study. Entitled, The State and Future of Partnerships, it summarizes the opinions of 1,200 senior marketers from leading brands on the topics of partner and affiliate marketing.
This is the third post in our partner and affiliate marketing research series. It summarizes a small slice of the data available in our The State and Future of Partnerships Global Survey recently fielded across four continents. This massive study, which solicited the opinions of 1,200 senior marketers and leading brands, was developed to give the industry a better sense of marketer attitudes toward the partner and affiliate program businesses and their role in company revenue.
Yesterday’s partner and affiliate marketing research post reviewed the key findings of our groundbreaking global research study called The State and Future of Partnerships. This study, which solicited the opinions of 1,200 senior marketers and leading brands, was developed to give the industry a better sense of marketer attitudes toward the channel and its role in company revenue.
The partner and affiliate industries have shown a tremendous and continuous record of growth since the inception of the internet. This category and subcategory of marketing tactics have moved from profitable niche to mainstream in just a few short years. It’s clear that partnership is a key driver of revenue for companies in many industries, not a niche business, and that the role of partnerships in the marketing mix is significant.