Partnerize Blog

Announcing Our Enhanced App Tracking Capabilities For Partner Marketing

Posted by Partnerize on May 28, 2019 9:54:59 AM

This year, mobile is expected to represent two-thirds of global retail e-commerce sales, and yet many leading brands do not fully measure mobile app conversions. By capturing all mobile web and in-app sales driven by partnerships — across both iOS and Android devices  billions of dollars of additional revenue can be correctly attributed to the partners that drove the sales.

With this opportunity in mind, we are pleased to announce the launch of new groundbreaking capabilities within our app tracking suite — the availability of our new SDK for Android and improved integrations with leading mobile measurement providers. These new capabilities mean that we offer the ability to capture all activity across both Android and iOS devices.
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Topics: Product, mobile, tracking

AiThority Interview with Matt Simmonds, Chief Product Officer at Partnerize

Posted by Miriam Tremelling on May 22, 2019 5:08:00 PM

Our Chief Product Officer Matt Simmonds was recently interviewed by AiThority. The interview covers a wide rand of AI-related topics, including how Partnerize uses AI to solve real business problems. He says, "We want our brands to make wiser choices, and do so faster, with access to real-time data and insights coupled with powerful AI-driven tools to help sift through all the signals and find the right courses of action." Read more from Matt's interview:

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Topics: Product, partnerships, AI

New Byline: How AI Will Transform Partnerships

Posted by Miriam Tremelling on May 2, 2019 11:05:00 AM

Our Chief Product Officer Matt Simmonds has published the second of a two-part series in PerformanceIn detailing our new launch of Intelligent Partner Discovery. The first article focused on our approach to finding great new partners that will drive strong conversions and revenue for brand partnership programs. This time he shares his thoughts on how AI and machine learning will transform partner marketing over the next eighteen months. Here is an excerpt from Matt's second article:

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Topics: Product, partnerships, AI

New Byline: Intelligent Partner Discovery and How the 'Best Next' Principle Drives Revenue

Posted by Miriam Tremelling on Apr 17, 2019 10:47:00 AM

Our Chief Product Officer Matt Simmonds has written a two-part series in PerformanceIn detailing our new launch of Intelligent Partner Discovery. The first article focuses on our approach to finding great new partners that will drive strong conversions and revenue for brand partnership programs. Here is an excerpt from Matt's article:

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Topics: Product, partnerships, AI

Intelligent Partner Discovery Has Arrived

Posted by Miriam Tremelling on Apr 11, 2019 10:44:00 AM

We are pleased to announce the launch of Intelligent Partner Discovery, a new Partnerize feature that employs machine learning to curate partner recommendations that will improve revenue growth for our brand and agency customersOur proprietary, AI-based partner recommendation engine scientifically matches brands with the partners with the greatest likelihood of delivering strong revenue and profitability.

Intelligent Partner Discovery solves a problem that has existed since the birth of the partner marketing industry. Early on, there was a drive for quantity over quality to reach scale. With the advent of AI and data science, the industry is evolving. Rather than merely generating a huge uncurated list of potential partners, our tool uses machine learning discern the smartest choices for each brand and prioritizes options accordingly.
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Topics: Product

Exciting New Partnerize Features for Advertisers and Partners

Posted by Partnerize on Apr 3, 2019 11:34:10 AM

We are pleased to announce the launch of several great new product features. Our Product Team takes customer feedback to heart, and many new features are influenced by users. Also, as always, our team is also highly focused on usability when rolling out these new features.

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Topics: Product

Introducing Advanced Mobile Capabilities For Partner Marketing

Posted by Miriam Tremelling on Mar 21, 2019 10:04:00 AM

The mobile commerce opportunity for the partnerships channel is undeniable. This year, mobile is predicted to represent almost two-thirds of global e-commerce. But many leading brands do not fully measure mobile app conversions today. By fully capturing both mobile web and in-app sales driven by partnerships, billions of dollars of additional revenue can be correctly attributed to the partners that drove the sales.

With this opportunity in mind, we are excited to announce the launch of our advanced mobile SDK, which provides out-of-the-box support for native app partnerships. This mobile SDK enables brands to capture in-app referrals and record sales that occur within mobile apps, bridging the gap between desktop and mobile activity. 

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Topics: Product

Introducing Enhanced Notifications and Automated Anomaly Detection

Posted by Partnerize on Nov 26, 2018 8:31:00 AM

This week, we launched two important product updates.

Enhanced Notifications

As part of our ongoing commitment to help our advertisers and partners stay informed and scale partnership activity, our notifications suite has been redesigned to deliver greater flexibility and control:

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Topics: Product

Announcing Our Enhanced Commissions Suite

Posted by Miriam Tremelling on Oct 2, 2018 7:40:10 AM

We've launched a new and improved suite of commissioning tools, delivering the most powerful and customizable capabilities in the partner marketing space. 

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Topics: Product, company news

How Granular Analytics By Placement Type Helps Make Both Advertisers and Publishers More Successful

Posted by Cris Griffith on Oct 18, 2017 8:08:58 AM

In a marketing channel saturated with a variety of talking points that revolve around optimizing advertiser performance, there are many ideas on how to improve revenue and ROI. But one of the most effective ways that we can boost effectiveness is in how we work with our partners to drive better results.

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Topics: Product, Data, Training & Education

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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