We are pleased to announce the launch of Intelligent Partner Discovery, a new Partnerize feature that employs machine learning to curate partner recommendations that will improve revenue growth for our brand and agency customers. Our proprietary, AI-based partner recommendation engine scientifically matches brands with the partners with the greatest likelihood of delivering strong revenue and profitability.Intelligent Partner Discovery solves a problem that has existed since the birth of the partner marketing industry. Early on, there was a drive for quantity over quality to reach scale. With the advent of AI and data science, the industry is evolving. Rather than merely generating a huge uncurated list of potential partners, our tool uses machine learning discern the smartest choices for each brand and prioritizes options accordingly.
We are pleased to announce the launch of several great new product features. Our Product Team takes customer feedback to heart, and many new features are influenced by users. Also, as always, our team is also highly focused on usability when rolling out these new features.
The mobile commerce opportunity for the partnerships channel is undeniable. This year, mobile is predicted to represent almost two-thirds of global e-commerce. But many leading brands do not fully measure mobile app conversions today. By fully capturing both mobile web and in-app sales driven by partnerships, billions of dollars of additional revenue can be correctly attributed to the partners that drove the sales.
With this opportunity in mind, we are excited to announce the launch of our advanced mobile SDK, which provides out-of-the-box support for native app partnerships. This mobile SDK enables brands to capture in-app referrals and record sales that occur within mobile apps, bridging the gap between desktop and mobile activity.
This week, we launched two important product updates.
As part of our ongoing commitment to help our advertisers and partners stay informed and scale partnership activity, our notifications suite has been redesigned to deliver greater flexibility and control:
We've launched a new and improved suite of commissioning tools, delivering the most powerful and customizable capabilities in the partner marketing space.
In a marketing channel saturated with a variety of talking points that revolve around optimizing advertiser performance, there are many ideas on how to improve revenue and ROI. But one of the most effective ways that we can boost effectiveness is in how we work with our partners to drive better results.
While online and mobile sales are on the rise - especially for Black Friday and Cyber Monday - a large percentage of retail sales are still transacted in store. However, a true omni-channel strategy shouldn't be about online vs. offline. Instead, to create seamless shipping experiences and capture a true 360 degree view of each customer, retailers should look at how marketing and data management efforts across all channels affect each other and sales overall.