Partnerize Blog

More About ITP2

Posted by Simon Fung on Oct 11, 2018 8:00:00 AM

During the summer, we delivered an extensive blog post on ITP2 and how it would affect data for our clients. Safari 12 shipped on 17 September; we thought we’d post again on this topic and how we are helping our clients address it.

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Topics: "pixel tracking",

INTELLIGENT TRACKING PREVENTION 2: WHAT YOU NEED TO KNOW

Posted by Simon Fung on Aug 1, 2018 5:31:08 PM

Last Fall, Safari introduced something called Intelligent Tracking Prevention, or ITP, which created new limits on the effectiveness of third-party advertising tracking using pixel-based methodologies. In the recent Apple Worldwide Developers Conference technology preview, the company announced that it will be implementing a second set of ITP policies, Intelligent Tracking Prevention 2 (or ITP 2). This blog post is intended to:

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Topics: "pixel tracking",

New Byline Advocates for a Switch from Pixel Tracking

Posted by Jim Nichols on Jul 10, 2018 10:28:53 AM

Regular readers of this blog know that we recommend clients leverage direct, API-based integrations instead of pixel-based tracking wherever possible. While we offer pixel-based tracking of unsurpassed quality and comprehensiveness, we also recognize that over time actions by the leading browsers are slowly impeding the ability of pixel tracking to capture a comprehensive view of marketing programs. 

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Topics: "pixel tracking",, "pixel tracking" "data-driven marketing"

Check Out Our Forbes Byline on Pixel Tracking

Posted by Jim Nichols on Dec 22, 2017 12:00:00 AM

At our company, we like to publish articles and opinion pieces about the key issues facing the partner and affiliate industries. This piece, which ran in Forbes, explains why some marketers are actively exploring and implementing API-based integrations to replace pixel tracking. Here's an excerpt:

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Topics: "pixel tracking",, data-driven marketing, Technology

Martech Today Publishes Our Byline, Is Pixel Tracking Dead?

Posted by Jim Nichols on Nov 30, 2017 12:00:00 AM

Today, the trade journal Martech Today published a byline from our CTO Pete Cheyne entitled, Is Pixel Tracking Dead? In the piece, Pete explains the rise of pixel-based tracking and then outlines some of the challenges that make it increasingly difficult to track using this technology. While companies like ours work very hard to deliver outstanding tracking through pixels, many in marketing are seeking alternatives that take control of data flow away from the browser publishers. Here's a brief except to whet your appetite.

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Topics: Technology, "pixel tracking",, data-driven marketing

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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