It's prediction season, and our new byline on Martech Series explains how we believe data will drive change in the partnership and affiliate spaces in the next 12 months. Here is an excerpt:
Our team just published a byline in Forbes entitled, Demystifying APIs and API Quality, explaining why APIs matter and what makes a good API. Written for a marketing generalist, the article provides some great in-plain-English explanations of:
It's all about partnerships. Today Forbes published a byline from our CMO that outlines how brands can use partnerships to transform themselves into connected platforms that are part of the fabric of consumer lives.
Post as September 29, 2017
Today on Forbes, Murray Newlands wrote published a great interview and post about our AI offerings, and how AI capabilities represent the next phase for our industry. Newlands conducts an extensive interview of our Cofounder and CEO Mal Cowley.Note that the article uses our legacy trading name of Performance Horizon.