In many ways, Australia’s partnership marketing landscape is as unique as the country itself. The affiliate channel continues to evolve in the Australian market, with advertisers taking notice of the significant value it can provide. The channel is becoming a fixture in the marketing mix, with new resources such as dedicated partnership managers and increased budget allocations becoming the norm. This comes as no surprise, considering the outstanding return on ad spend (ROAS) that the channel delivers.
Last week we brought the Melbourne partner marketing community together for a panel discussion followed by a networking happy hour. For the panel, we invited four of Australia’s leading publishers and agencies to reflect on learnings from this year, and share their thoughts on the exciting things to come in 2020.
The 2019 shopping season is upon us! We spoke with agency thought leaders on how to maximize affiliate sales over the holidays as most brands fight to compete for partner attention. Check out our latest eGuide: Agency Leaders' Expert Perspectives for holiday sale insights and 2020 affiliate trends from: PartnerCentric, Acceleration Partners, All Inclusive Marketing, Ignite OPM, Gen3 Marketing/OPMpros, JEBCommerce, and Streamline. This eGuide discusses everything from best practices for partner enablement to which deals experts have seen perform extraordinarily well. Here are a few highlights from our conversations:
You can now watch the recording of our recent webinar, hosted with PerformanceIn, in which marketing leaders from TSB Bank, Etihad Airways and MandM Direct shared their partnership program success stories from 2019 and insights on how partnerships can enhance business growth going into 2020.
PI LIVE is the most anticipated event of the year for the performance marketing industry. Held in London every October, the event brings together brands, partners, agencies and retailers for two days to connect, build relationships, share information, and make deals.
Over the past decade, consumer holidays such as Black Friday and Cyber Monday have become some of the most anticipated ecommerce shopping events for affiliate marketing. Shopping event sales have grown over $200 Billion -- from about $500 Billion in 2009 to just under three-quarters of a trillion dollars in 2019. That’s 45% growth over the past ten years.
Partnerize Senior Business Development Director in APAC, Dan Keegan has written a byline outlining four strategies for success for anyone looking to establish and grow a partner program in Indonesia.
Here is an excerpt from Dan's article that appeared in the Drum:
Partnerize CMO Jim Nichols, has had a byline published in PerformanceIn. Jim writes about how revenue partnerships can be shaped to align partner goals and results precisely to your KPIs. With the right data collection and flexible toolset, you can nail your KPIs. Partnerize shares 23 partnerships strategies to help you get there. Here is an excerpt from Jim's article:
Mike McNerney, Senior Director of Strategic Alliances, has had a byline published in MarTech Advisor. Mike writes about how the evolving partnership channel is driving more sales than ever for leading brands and this creates a huge incremental revenue opportunity for their agency partners. He outlines several ways agencies can drive value for brands already working with them. Here is an excerpt from Mike's article:
Our Chief Product Officer Matt Simmonds was recently interviewed by AiThority. The interview covers a wide rand of AI-related topics, including how Partnerize uses AI to solve real business problems. He says, "We want our brands to make wiser choices, and do so faster, with access to real-time data and insights coupled with powerful AI-driven tools to help sift through all the signals and find the right courses of action." Read more from Matt's interview: