Partnerize Blog

New Byline: Why Partnership Represents a Growth Opportunity for Agencies

Posted by Partnerize on Jun 6, 2019 2:34:00 PM

Mike McNerney, Senior Director of Strategic Alliances, has had a byline published in MarTech Advisor. Mike writes about how the evolving partnership channel is driving more sales than ever for leading brands and this creates a huge incremental revenue opportunity for their agency partners. He outlines several ways agencies can drive value for brands already working with them. Here is an excerpt from Mike's article:

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Topics: partnerships, agencies

AiThority Interview with Matt Simmonds, Chief Product Officer at Partnerize

Posted by Miriam Tremelling on May 22, 2019 5:08:00 PM

Our Chief Product Officer Matt Simmonds was recently interviewed by AiThority. The interview covers a wide rand of AI-related topics, including how Partnerize uses AI to solve real business problems. He says, "We want our brands to make wiser choices, and do so faster, with access to real-time data and insights coupled with powerful AI-driven tools to help sift through all the signals and find the right courses of action." Read more from Matt's interview:

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Topics: Product, partnerships, AI

New Byline: How to Leverage Partnerships for New Customers Acquisition

Posted by Miriam Tremelling on May 21, 2019 4:53:00 PM

Partnerize CMO Jim Nichols has published a byline in MarTech Advisor that discusses the ways in which partnerships can be excellent tools for customer acquisition. The three keys to success are leveraging first-party data, judicious partner selection, and creativity. Here is an excerpt from Jim's article:

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Topics: partnerships, acquisition

New York Innovation Day Examines the Future of Partnership

Posted by Miriam Tremelling on May 15, 2019 9:48:48 AM

Last week we held our second Innovation Day New York event, and third overall in the US. This one was hugely successful, thanks to all of our amazing speakers and attendees. If you are not familiar with our global Innovation Day events, read about the ones we held in London and Sydney earlier this year.

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Topics: Events, partnerships, company news

New Byline: How AI Will Transform Partnerships

Posted by Miriam Tremelling on May 2, 2019 11:05:00 AM

Our Chief Product Officer Matt Simmonds has published the second of a two-part series in PerformanceIn detailing our new launch of Intelligent Partner Discovery. The first article focused on our approach to finding great new partners that will drive strong conversions and revenue for brand partnership programs. This time he shares his thoughts on how AI and machine learning will transform partner marketing over the next eighteen months. Here is an excerpt from Matt's second article:

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Topics: Product, partnerships, AI

New Byline: How To Make Retail Influencers More Accountable

Posted by Miriam Tremelling on Apr 30, 2019 4:55:00 PM

Our SVP of Partnerships Anshu Khurana has published a byline in Retail TouchPoints, shedding light on how brands can start to hold their influencer partners accountable for true business results. With influencer marketing investment continuing to grow year-over-year, it's becoming more important for brands to see measurable results from the channel. Here is an excerpt from Anshu's article:

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Topics: partnerships, influencers

New Byline: Intelligent Partner Discovery and How the 'Best Next' Principle Drives Revenue

Posted by Miriam Tremelling on Apr 17, 2019 10:47:00 AM

Our Chief Product Officer Matt Simmonds has written a two-part series in PerformanceIn detailing our new launch of Intelligent Partner Discovery. The first article focuses on our approach to finding great new partners that will drive strong conversions and revenue for brand partnership programs. Here is an excerpt from Matt's article:

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Topics: Product, partnerships, AI

17 Industry Conferences and Events That We're Attending This Year

Posted by Miriam Tremelling on Jan 29, 2019 1:07:00 PM

With January (and Affiliate Summit West) behind us, we thought we’d look ahead to this year’s other important conferences that are relevant for affiliate and partner marketers. Every year, there is a plethora of “must-attend” marketing events with which you could fill your entire calendar from January to December. Depending on your marketing specialty or niche, it can be tough to figure out which ones will deliver the most value to you in exchange for your time. 

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Topics: Events, partnerships, ecommerce

New Byline: How Partner Marketing Will Change in Southeast Asia in 2019

Posted by Miriam Tremelling on Jan 3, 2019 10:07:00 AM

Partnerize APAC Marketing Director SarahKelly just published a byline in Branding In Asia, entitled How Partner Marketing Will Change in Southeast Asia in 2019With the remarkable rise of eCommerce in Southeast Asia, brands are turning to partner marketing as an efficient and cost-effective way to drive customer acquisition and repeat purchases. This post shines a light on the biggest trends to watch for partner marketing in this region this year.

Here are the first two trends Sarah covers in the piece:

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Topics: partnerships, southeast asia, ecommerce

Dinner In NYC With Firneo Community

Posted by Holly Brim on Nov 26, 2018 10:15:58 AM

On November 15, the Partnerize New York team enjoyed dinner with the Firneo Business Development Community to discuss the changing landscape of strategic partnerships.

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Topics: Events, partnerships

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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