With January (and Affiliate Summit West) behind us, we thought we’d look ahead to this year’s other important conferences that are relevant for affiliate and partner marketers. Every year, there is a plethora of “must-attend” marketing events with which you could fill your entire calendar from January to December. Depending on your marketing specialty or niche, it can be tough to figure out which ones will deliver the most value to you in exchange for your time.
Partnerize APAC Marketing Director SarahKelly just published a byline in Branding In Asia, entitled How Partner Marketing Will Change in Southeast Asia in 2019. With the remarkable rise of eCommerce in Southeast Asia, brands are turning to partner marketing as an efficient and cost-effective way to drive customer acquisition and repeat purchases. This post shines a light on the biggest trends to watch for partner marketing in this region this year.
Here are the first two trends Sarah covers in the piece:
On November 15, the Partnerize New York team enjoyed dinner with the Firneo Business Development Community to discuss the changing landscape of strategic partnerships.
Today, Australian publisher MarketingMag published a byline from our own Stephanie Colley on the ascendance of real-time data as a critical element of the best partner marketing programs. In the piece, she explains how important timely insight is to driving best possible results in the affiliate segment of partnership as well as in the other key sectors of partnership, like influencer marketing and brand-to-brand alliances. Here's an excerpt to whet your appetite.
Today, our friends at Forbes published a byline from our team that focuses on the right qualities to look for in a partner. The piece promulgates five key criteria to help find the perfect partners for your company. Here's a brief excerpt:
Ask any CMO, CIO, or CTO and they'll tell you...great relationships within an organization make a big difference in its ultimate success. This great new byline from our CIO Alistair Wyse provides some great practical adviceon how to improve relationships between marketing and tech people. His piece includes 6 great pieces of advice on how to drive collaboration and harmony between these critical company functions. Here's just one of the tips:
Martech Series today published a new byline from our marketing lead for APAC, Sarah Kelly. The article is all about the role of strong corporate culture in the development of strong business partnerships. Sarah's piece provides a great avenue into the content of our latest Innovation Day - Sydney. Here's an excerpt of this great perspective:
Internet Retailer published a byline from Holly Brim on our team here about special strategies and tactics that can keep partners active and motivated. Here's a brief piece of the text to get you started:
Want to Know if Partnership is Right for You? We justy published a byline over at Forbes that may help you decide. The post outlines 5 key questions to ask your self as you consider how partnerships might be right for your business. Here's a little taste of the content: