Partnerize Blog

In Today's Partner Marketing, the Name of the Game is Real-Time Data for Faster Optimization (New Byline)

Posted by Jim Nichols on Jul 10, 2018 10:29:30 AM

Today, Australian publisher MarketingMag published a byline from our own Stephanie Colley on the ascendance of real-time data as a critical element of the best partner marketing programs. In the piece, she explains how important timely insight is to driving best possible results in the affiliate segment of partnership as well as in the other key sectors of partnership, like influencer marketing and brand-to-brand alliances. Here's an excerpt to whet your appetite. 

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Topics: partnerships, data-driven marketing, affiliate

Our New Integration with Telecoms Solutions Leader Delacon

Posted by Jim Nichols on May 2, 2018 3:25:00 PM
This week, Martech Advisor published a great article on our new integration with Australia's telecom solutions leader Delacon. This new integration enables clients to easily capture and attribute to the referring partner conversions that occur through call centers. Read more about the integration and what it means for clients here.
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Topics: optimisation, partnerships, data-driven marketing

New Byline on the Qualities to Look for in a Performance Partner

Posted by Jim Nichols on May 1, 2018 3:47:00 PM

Today, our friends at Forbes published a byline from our team that focuses on the right qualities to look for in a partner. The piece promulgates five key criteria to help find the perfect partners for your company. Here's a brief excerpt:

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Topics: Partner, partnerships

Improving Relationships between Marketing and Tech - Our Latest Byline

Posted by Jim Nichols on Mar 8, 2018 12:00:00 AM

Ask any CMO, CIO, or CTO and they'll tell you...great relationships within an organization make a big difference in its ultimate success. This great new byline from our CIO Alistair Wyse provides some great practical adviceon how to improve relationships between marketing and tech people. His piece includes 6 great pieces of advice on how to drive collaboration and harmony between these critical company functions. Here's just one of the tips:

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Topics: Business Considerations, partnerships

Strong Culture Helps Facilitate Strong Partnerships - Our Latest Byline

Posted by Jim Nichols on Mar 8, 2018 12:00:00 AM

Martech Series today published a new byline from our marketing lead for APAC, Sarah Kelly. The article is all about the role of strong corporate culture in the development of strong business partnerships. Sarah's piece provides a great avenue into the content of our latest Innovation Day - Sydney. Here's an excerpt of this great perspective:

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Topics: Events, partnerships

Byline: Learn the Secrets to Keep Partners Driving Growth for Your Programs

Posted by Jim Nichols on Feb 2, 2018 12:00:00 AM

Internet Retailer published a byline from Holly Brim on our team here about special strategies and tactics that can keep partners active and motivated. Here's a brief piece of the text to get you started:

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Topics: Partner, partnerships, data-driven marketing

Read our Forbes Byline and Learn if Partnership is Right for Your Business

Posted by Jim Nichols on Jan 25, 2018 12:00:00 AM

Want to Know if Partnership is Right for You? We justy published a byline over at Forbes that may help you decide. The post outlines 5 key questions to ask your self as you consider how partnerships might be right for your business. Here's a little taste of the content: 

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Topics: Partner, partnerships, affiliate

Our Martech Series Byline Explains How Data Will Transform Partnerships in 2018

Posted by Jim Nichols on Jan 12, 2018 12:00:00 AM

It's prediction season, and our new byline on Martech Series explains how we believe data will drive change in the partnership and affiliate spaces in the next 12 months. Here is an excerpt:

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Topics: Data, partnerships, data-driven marketing, affiliate

Get the Skinny on What Makes a Great API in This Forbes Byline We Published

Posted by Jim Nichols on Jan 2, 2018 12:00:00 AM

Our team just published a byline in Forbes entitled, Demystifying APIs and API Quality, explaining why APIs matter and what makes a good API. Written for a marketing generalist, the article provides some great in-plain-English explanations of:

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Topics: Partner, partnerships, affiliate

How to Make Your Brand a Connected Platform

Posted by Jim Nichols on Nov 29, 2017 12:00:00 AM

It's all about partnerships. Today Forbes published a byline from our CMO that outlines how brands can use partnerships to transform themselves into connected platforms that are part of the fabric of consumer lives. 

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Topics: partnerships

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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