Partnerize Blog

Three Ways Travel Brands Can Better Utilise Marketing Partners

Posted by George Gray on Aug 9, 2017 4:56:34 PM
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Topics: Partner, Travel, Data

Transformational Partnerships: The Next Step in Partner Marketing

Posted by Stefanie Colley on Apr 28, 2017 9:59:45 AM

Over the last ten years, we’ve seen the traditional affiliate landscape evolve into the much broader partner and affiliate marketing space we know today. Brands are now looking towards a forward-thinking partner marketing model based on data, scale, and analytics. Transformational partnerships are the next step in this digital marketing progression, allowing brands to drive customer acquisition and stronger customer loyalty as well as become more efficient with their time and resources.

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Topics: Partner, Technology, Data

Why Partner Marketing Needs Customer Success, Not Account Management

Posted by Grace McConnell on Mar 30, 2017 3:00:00 AM

Over the last seven years, major brands have been shifting towards technology to manage their partnerships and affiliates—which means that the service required to support them has evolved too.

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Topics: Partner, Support, Technology, Migration & Deployment, Training & Education

How Pandora Drove Growth With Innovative Partnerships

Posted by Partnerize on Mar 24, 2017 3:47:24 PM

Pandora's Managing Director A/NZ Jane Huxley at Innovation Day 2017

Five years ago, Pandora Radio came to Australia. How did a music streaming service carve—and cement—a space for itself in a market that equated its name with high-end jewellery? By forging innovative partnerships that drove tremendous growth for the brand.

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Topics: General, Partner, Technology, Data, Training & Education

Affiliate Marketing Evolved: It's Time for Partnerships

Posted by Partnerize on Feb 23, 2017 4:42:31 PM

Over the past few years, the affiliate marketing industry has drastically evolved. While the term "affiliate" denotes an official connection, it connotes an association or attachment not necessarily rooted in full mutual benefit. Conversely, a partnership implies a more solid relationship where both parties work together to navigate risks, improve efforts, and share in profits.

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Topics: General, Partner, Business Considerations

Move Out Of The Way: Disruptive Partnerships Coming Through

Posted by Sarah Kelly on Feb 2, 2017 3:34:56 PM

Disruption. We hear this word almost on a daily basis these days. We’re always hearing about ‘the disruptors’; the Ubers, the Airbnbs, the Netflixs of the world, who are revolutionizing the market at every turn. Although we reap the positive changes these types of companies have brought to the market, we don’t often look at the ‘how’ behind their success.

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Topics: General, Partner, Travel

How CompareTV Optimized Partner Marketing with Performance Horizon

Posted by Partnerize on Jan 6, 2017 1:53:02 PM

Partner Success Story

Compare TV (www.comparetv.com.au) empowers Australians to get the most out of their leisure time by providing reviews guides and offers on a range of digital entertainment services. As a marketing partner, Compare TV works with the biggest media brands in the industry, including a large Australian pay television company whose services include cable television, direct broadcast satellite television, and IPTV catch-up services.

The Challenge:

Compare TV sought to optimize activity across a number of key products on behalf of the large pay television company that it drives business for. They also wanted to reduce the time spent on pulling manual reports and improve their working relationships with all of their advertisers by communicating around performance and shared targets.

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Topics: Partner, Business Considerations, Technology

How Virgin Australia Opened New Revenue Streams with Partner Marketing

Posted by Partnerize on Dec 15, 2016 2:45:15 PM

Image Source: Virgin Australia

Client Success Story

Virgin Australia, Australia’s second-largest airline, provides travellers with a seamless experience across all international and domestic markets while retaining the same excellent service. Historically, Virgin Australia worked with performance marketing agency Columbus on their only official performance marketing channel, SEM. 

The Challenge:

In order to expand beyond SEM, Virgin Australia sought a platform that would allow them to grow their channels, improve operational efficiencies and manage their existing and new partnerships in one place.

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Topics: Partner, Business Considerations, Technology, Travel

How ebookers.com Optimized Partner and Affiliate Marketing & Increased Profitability

Posted by Partnerize on Nov 10, 2016 8:40:09 AM

Client Success Story

In 2016, global online travel agency ebookers.com (part of the Expedia Group) began working with Performance Horizon to track, measure, and reward a variety of their marketing partners and affiliates across seven geographic markets. 

The Challenge:

The main challenge ebookers faced was the daunting task of transitioning their existing affiliate marketing program from multiple networks into a single technology platform.

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Topics: Partner, Business Considerations, Technology, Travel

How THE ICONIC Evolved its Affiliate Marketing & Lifted Revenue

Posted by Partnerize on Oct 6, 2016 6:03:48 AM

Client Success Story

THE ICONIC is Australia's leading online destination for fashion and sportswear, selling products from over 700 Australian and international brands. Although they managed a large portion of their affiliate channel in-house and had direct relationships with their key marketing partners, THE ICONIC sought a technology partner that provided more sophisticated, in-depth performance data and would enable them to work with all of their partners on a single platform. 

The Challenge:

The main challenge THE ICONIC faced was transitioning to a technology platform while seamlessly onboarding existing marketing partners. Onboarding any new enterprise software can present challenges, and with thousands of partners to transition in the affiliate channel, seamless execution is critical to avoid wasting money both in lost sales and inefficient use of internal resources.

THE ICONIC's affiliate program was fragmented across multiple networks and lacked in-depth performance data, which hindered long-term channel growth. THE ICONIC needed a solution that allowed them to view all partner performance data on a single dashboard, track individual partner performance in detail, and increase data transparency alongside their partners to improve performance.

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Topics: Partner, Business Considerations, Technology, Retail

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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