At Partnerize, one of the key benefits we deliver versus going with a network is that advertisers can enjoy direct relationships with their top partners, and partners can work directly with the brands that drive their revenue and profit. It stands to reason that such relationships foster closer and more productive partnerships. They also help better align brands and partners based on insights each can deliver to the other.
We’re pleased to announce a set of upcoming product enhancements to help partner marketers drive faster growth, help mitigate fraud, and streamline time-consuming workflows.
The package of new features includes a new AI-powered fraud management suite, more powerful partner communications tools, mobile partnerships enhancements, and a browser extension deep linking tool for partners. These innovations will reduce or eliminate time-consuming tasks that distract brands and partners from devising and delivering new growth strategies and programs.
In many ways, Australia’s partnership marketing landscape is as unique as the country itself. The affiliate channel continues to evolve in the Australian market, with advertisers taking notice of the significant value it can provide. The channel is becoming a fixture in the marketing mix, with new resources such as dedicated partnership managers and increased budget allocations becoming the norm. This comes as no surprise, considering the outstanding return on ad spend (ROAS) that the channel delivers.
Last week we brought the Melbourne partner marketing community together for a panel discussion followed by a networking happy hour. For the panel, we invited four of Australia’s leading publishers and agencies to reflect on learnings from this year, and share their thoughts on the exciting things to come in 2020.
Misty Brewster, Director of Strategic Partnerships at Partnerize, has had a byline published about the importance of strong and highly productive relationships between publishers and advertisers. In the piece, which appeared in Publishing Executive, Misty outlines several ways to restore these relationships to their most beneficial state.
Here is an excerpt from Misty's article:
A guest post from Silverbean. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).
The partnerships channel has seen explosive growth in the last few years. What was previously a small, and sometimes forgotten channel within a digital marketers mix, is now driving upwards of 20% of online revenue. With such rapid growth, it’s more important than ever for marketers to focus on and optimize their partner marketing program and move away from the very common a set-and-forget approach.
A guest post from Global Savings Group. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).
Modern coupons have evolved far beyond the paper trimmings that were once associated with promotional deals. Today, most coupons are digital and many are delivered to highly targeted audiences. Coupons are also very influential during the consumer decision journey – they can even help in building brand awareness and brand loyalty.
You’ve gone through the timely process of evaluating your partner/affiliate management options. Now it's time to begin the process of going live on your new platform. Making the transition from one partner management platform to another can seem a little daunting. It might feel like shifting your entire partner base to a new provider is a huge undertaking.
A guest post from Cuponation. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).
The world of couponing has a wider span and a more complex history than we often realise. From cutting out coupons in the newspaper, to today’s intuitive online coupons, the history of the coupon has been an exciting one.
In this guest blog post on Partnerize.com, I am going to take a look at the evolution of the coupon and where its future lies within the retail landscape.
Partnerize is the leader in partnership automation. The AI-powered Partnerize Partnership Automation Platform delivers data-driven intelligence and industry-leading management tools that are essential for materially improving ROI from this fast-growing sales channel. The Partnerize platform has won more than two dozen awards including Best Technology at the International Performance Marketing Awards. The world’s leading companies, including 63 top retailers, 12 international airlines, 10 of the largest telecoms, and more than 200 other global brands rely on Partnerize’s platform to drive and manage more than $6B in partner sales and $500M in partner payments every year.