Partnerize Blog

New Byline: 4 Ways to Restore Value in Publisher-Advertiser Relationships

Posted by Partnerize on Aug 8, 2019 4:57:00 PM

Misty Brewster, Director of Strategic Partnerships at Partnerize, has had a byline published about the importance of strong and highly productive relationships between publishers and advertisers. In the piece, which appeared in Publishing Executive, Misty outlines several ways to restore these relationships to their most beneficial state. 

Here is an excerpt from Misty's article:

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Topics: Partner

It's Time We Focused More on Partnerships: How To Evolve Beyond a Set-and-Forget Approach

Posted by Annabel Gray on Jul 24, 2019 4:18:33 PM

 

A guest post from Silverbean. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).

The partnerships channel has seen explosive growth in the last few years. What was previously a small, and sometimes forgotten channel within a digital marketers mix, is now  driving upwards of 20% of online revenue. With such rapid growth, it’s more important than ever for marketers to focus on and optimize their partner marketing program and move away from the very common a set-and-forget approach.

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Topics: Partner, Considerations, guest blog

Four Misconceptions About Couponing

Posted by Alexander Hold on Jul 7, 2019 8:51:37 PM

A guest post from Global Savings Group. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).

Modern coupons have evolved far beyond the paper trimmings that were once associated with promotional deals. Today, most coupons are digital and many are delivered to highly targeted audiences. Coupons are also very influential during the consumer decision journey – they can even help in building brand awareness and brand loyalty.

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Topics: Partner

Making your Partner Migration a Success

Posted by Kristin Bouveng on May 30, 2019 7:50:00 AM

You’ve gone through the timely process of evaluating your partner/affiliate management options. Now it's time to begin the process of going live on your new platform. Making the transition from one partner management platform to another can seem a little daunting. It might feel like shifting your entire partner base to a new provider is a huge undertaking.

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Topics: Partner, Migration & Deployment

The Evolution Of Couponing

Posted by Alexander Hold on Nov 26, 2018 1:54:12 PM

A guest post from Cuponation. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).

 

The world of couponing has a wider span and a more complex history than we often realise. From cutting out coupons in the newspaper, to today’s intuitive online coupons, the history of the coupon has been an exciting one.

In this guest blog post on Partnerize.com, I am going to take a look at the evolution of the coupon and where its future lies within the retail landscape.

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Topics: Partner, Technology, guest blog

New Byline on the Qualities to Look for in a Performance Partner

Posted by Jim Nichols on May 1, 2018 3:47:00 PM

Today, our friends at Forbes published a byline from our team that focuses on the right qualities to look for in a partner. The piece promulgates five key criteria to help find the perfect partners for your company. Here's a brief excerpt:

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Topics: Partner, partnerships

Transformational Partnership Event in San Francisco

Posted by Holly Brim on Feb 16, 2018 11:01:10 AM

What happens when you round up innovative brands, agencies, tech partners, and publishers in the same room? Transformational Partnerships.

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Topics: Partner, Events

Byline: Learn the Secrets to Keep Partners Driving Growth for Your Programs

Posted by Jim Nichols on Feb 2, 2018 12:00:00 AM

Internet Retailer published a byline from Holly Brim on our team here about special strategies and tactics that can keep partners active and motivated. Here's a brief piece of the text to get you started:

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Topics: Partner, partnerships, data-driven marketing

Read our Forbes Byline and Learn if Partnership is Right for Your Business

Posted by Jim Nichols on Jan 25, 2018 12:00:00 AM

Want to Know if Partnership is Right for You? We justy published a byline over at Forbes that may help you decide. The post outlines 5 key questions to ask your self as you consider how partnerships might be right for your business. Here's a little taste of the content: 

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Topics: Partner, partnerships, affiliate

Get the Skinny on What Makes a Great API in This Forbes Byline We Published

Posted by Jim Nichols on Jan 2, 2018 12:00:00 AM

Our team just published a byline in Forbes entitled, Demystifying APIs and API Quality, explaining why APIs matter and what makes a good API. Written for a marketing generalist, the article provides some great in-plain-English explanations of:

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Topics: Partner, partnerships, affiliate

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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