Partnerize Blog

The Evolution Of Couponing

Posted by Alexander Hold on Nov 26, 2018 1:54:12 PM

A guest post from Cuponation. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).

 

The world of couponing has a wider span and a more complex history than we often realise. From cutting out coupons in the newspaper, to today’s intuitive online coupons, the history of the coupon has been an exciting one.

In this guest blog post on Partnerize.com, I am going to take a look at the evolution of the coupon and where its future lies within the retail landscape.

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Topics: guest blog, Partner, Technology

New Byline on the Qualities to Look for in a Performance Partner

Posted by Jim Nichols on May 1, 2018 3:47:00 PM

Today, our friends at Forbes published a byline from our team that focuses on the right qualities to look for in a partner. The piece promulgates five key criteria to help find the perfect partners for your company. Here's a brief excerpt:

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Topics: partnerships, Partner

Transformational Partnership Event in San Francisco

Posted by Holly Brim on Feb 16, 2018 11:01:10 AM

What happens when you round up innovative brands, agencies, tech partners, and publishers in the same room? Transformational Partnerships.

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Topics: Events, Partner

Byline: Learn the Secrets to Keep Partners Driving Growth for Your Programs

Posted by Jim Nichols on Feb 2, 2018 12:00:00 AM

Internet Retailer published a byline from Holly Brim on our team here about special strategies and tactics that can keep partners active and motivated. Here's a brief piece of the text to get you started:

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Topics: partnerships, Partner, data-driven marketing

Read our Forbes Byline and Learn if Partnership is Right for Your Business

Posted by Jim Nichols on Jan 25, 2018 12:00:00 AM

Want to Know if Partnership is Right for You? We justy published a byline over at Forbes that may help you decide. The post outlines 5 key questions to ask your self as you consider how partnerships might be right for your business. Here's a little taste of the content: 

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Topics: partnerships, Partner, affiliate

Get the Skinny on What Makes a Great API in This Forbes Byline We Published

Posted by Jim Nichols on Jan 2, 2018 12:00:00 AM

Our team just published a byline in Forbes entitled, Demystifying APIs and API Quality, explaining why APIs matter and what makes a good API. Written for a marketing generalist, the article provides some great in-plain-English explanations of:

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Topics: affiliate, partnerships, Partner

Our Transformational Partnerships NYC Event

Posted by Michael McNerney on Oct 31, 2017 3:19:13 PM

The world of partner marketing and partnership management has changed markedly. Until recently, partnerships were the responsibility of strategy teams and business development professionals. Deals took time and resources from several business functions (legal, finance, etc.,) but were managed by a single team and approved at the executive level.

Forming Partnerships Has Become Easier

Now, access to engineering resources to integrate with APIs is all that is needed to create a partnership. Technology is pushing decision-making downward and outward, enabling functional leaders to make their own decisions. Barriers to new partnerships have fallen.

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Topics: Partner, Data, Events

How Partner Marketing Helps Finance Brands Sell To Users At Different Life Stages

Posted by Jessica Goodall on Oct 29, 2017 3:32:05 PM

 

Over a lifetime, the financial needs of consumers vary enormously. Whether it’s a young family looking for a mortgage or an older consumer planning for retirement, the financial needs and wants are varied, and therefore the marketing strategies to target these consumers need to vary as well.

When it comes to finding this kind of fit, one powerful strategy that sometimes gets overlooked is partner marketing. Finance brands get great results when they collaborate with the right partners, at the right time, to target customers during different lifecycle stages.

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Topics: Partner, finance, Business Considerations, insurance

How Affiliate Marketers Can Retake Control of Their Partner Programme

Posted by Jake Dipple on Sep 3, 2017 4:25:08 PM
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Topics: General, Partner, Support

How A Japanese Department Store Achieved Targets with Partner Marketing

Posted by Tsuyoshi Koga on Aug 30, 2017 5:16:19 PM

I have been involved in affiliate and partner marketing for the last 10 years, where I have been responsible for various advertisers, and have worked hard to help my clients succeed.

Through these years of experience, I have learned two key things brands need to do in order for their partner marketing activities to produce results. I'm going to share these with you by talking about a Japanese deparment store and their success story.

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Topics: Retail, Partner

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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