Within all aspects of business, it is essential to outline specific and achievable goals. The benefits are clear: this allows your employees to have a definitive understanding of the company objectives and helps with setting priorities. So, why should your partnership channel be any different?
When it comes to partnership programs, it’s easy to fall into the trap of the “if it ain’t broke, don’t fix it” mentality. Things appear to be running smoothly and targets are hopefully being met. However, have you considered whether the initiatives you have in place and the tasks you’re undertaking on a daily basis actually align with your overall business goals?
For today’s partner and affiliate marketers, one of the biggest challenges is finding the time to do it all - whether it’s devising strategic promotions, building and maintaining relationships with top partners, or analyzing and reporting on results. Due to this, for the average performance marketer, it can be challenging to allocate time effectively to strategic initiatives that drive actual business growth.
This week, Martech Advisor published a great article on our new integration with Australia's telecom solutions leader Delacon. This new integration enables clients to easily capture and attribute to the referring partner conversions that occur through call centers. Read more about the integration and what it means for clients here.
The performance marketing channel is the perfect environment for testing some of the more innovative and unique online customer acquisition strategies. This is especially true for insurance brands, who sometimes struggle to differentiate their products through traditional means. With that in mind, here are five ways leading insurance brands can optimise their existing affiliate programmes: