We’ve all seen the famous Martech 5000 slide, which showcases the vast number of technologies available for your marketing stack. Selecting a technology is never an easy task, whether it’s a CRM, e-Commerce, Call Tracking, or Partner Automation Platform — they all come with specific questions that need to be asked, and more importantly, answered.
This year, mobile is expected to represent two-thirds of global retail e-commerce sales, and yet many leading brands do not fully measure mobile app conversions. By capturing all mobile web and in-app sales driven by partnerships — across both iOS and Android devices — billions of dollars of additional revenue can be correctly attributed to the partners that drove the sales.With this opportunity in mind, we are pleased to announce the launch of new groundbreaking capabilities within our app tracking suite — the availability of our new SDK for Android and improved integrations with leading mobile measurement providers. These new capabilities mean that we offer the ability to capture all activity across both Android and iOS devices.