Our SVP of Partnerships Anshu Khurana has published a byline in Retail TouchPoints, shedding light on how brands can start to hold their influencer partners accountable for true business results. With influencer marketing investment continuing to grow year-over-year, it's becoming more important for brands to see measurable results from the channel. Here is an excerpt from Anshu's article:
Partnerize is the leader in partnership automation. The AI-powered Partnerize Partnership Automation Platform delivers data-driven intelligence and industry-leading management tools that are essential for materially improving ROI from this fast-growing sales channel. The Partnerize platform has won more than two dozen awards including Best Technology at the International Performance Marketing Awards. The world’s leading companies, including 63 top retailers, 12 international airlines, 10 of the largest telecoms, and more than 200 other global brands rely on Partnerize’s platform to drive and manage more than $6B in partner sales and $500M in partner payments every year.