Partnerize Blog

New Byline: How To Make Retail Influencers More Accountable

Posted by Miriam Tremelling on Apr 30, 2019 4:55:00 PM

Our SVP of Partnerships Anshu Khurana has published a byline in Retail TouchPoints, shedding light on how brands can start to hold their influencer partners accountable for true business results. With influencer marketing investment continuing to grow year-over-year, it's becoming more important for brands to see measurable results from the channel. Here is an excerpt from Anshu's article:

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Topics: partnerships, influencers

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Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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