Black Friday is the most anticipated event in the US retail year and is growing increasingly important in markets like the UK where retailers have sought to extend the consumer excitement. It’s a high stakes time for most partner and affiliate marketers in affected regions -- full of incredible sales opportunity but also seemingly endless to-do lists.
For years, my American and British colleagues have talked about Black Friday, a pre-Holidays phenomenon that has now spread to Australia, SEA and other markets. The Black Friday shopping event, originally limited to the day after American Thanksgiving, now kicks off earlier and earlier, and continues to set the tone for the entire holiday season. And Cyber Monday, the online shopping companion to Black Friday's brick and mortar roots, continues to grow and expand as well.
Over the past decade, consumer holidays such as Black Friday and Cyber Monday have become some of the most anticipated ecommerce shopping events for affiliate marketing. Shopping event sales have grown over $200 Billion -- from about $500 Billion in 2009 to just under three-quarters of a trillion dollars in 2019. That’s 45% growth over the past ten years.