Partnerize Blog

Talking Technical: 5 Questions to Ask Yourself When Choosing a Partner Automation Platform

Posted by Angus Sladden on Dec 10, 2019 2:00:20 PM

We’ve all seen the famous Martech 5000 slide, which showcases the vast number of technologies available for your marketing stack. Selecting a technology is never an easy task, whether it’s a CRM, e-Commerce, Call Tracking, or Partner Automation Platform — they all come with specific questions that need to be asked, and more importantly, answered. 

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Topics: General, Business Considerations, Technology, Considerations, ecommerce, mobile, automation

Setting Yourself Up For Success: The Importance of Defining Goals for your Partner Program

Posted by Jessica Goodall on Oct 7, 2019 1:57:00 PM

 

Within all aspects of business, it is essential to outline specific and achievable goals. The benefits are clear: this allows your employees to have a definitive understanding of the company objectives and helps with setting priorities. So, why should your partnership channel be any different?

When it comes to partnership programs, it’s easy to fall into the trap of the “if it ain’t broke, don’t fix it” mentality. Things appear to be running smoothly and targets are hopefully being met. However, have you considered whether the initiatives you have in place and the tasks you’re undertaking on a daily basis actually align with your overall business goals?

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Topics: General, optimisation

Partnership and Affiliate Benchmarks: Partnerize Launches Retail Benchmarker

Posted by Sarah Kelly on Sep 4, 2019 8:10:00 AM

Today, Partnerize is launching our new Retail Partnership Benchmarking Tool, which enables partner and affiliate marketers to benchmark their own partner and affiliate program metrics against crowdsourced industry averages. By inputting just a few affiliate marketing metrics from their existing programs, marketers can leverage our new online tool to juxtapose each key metric with averaged data from other major partner and affiliate marketers. These comparisons can provide marketers insight into where their program performance stands versus the retail affiliate industry at large.

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Topics: General, Business Considerations, Data, Retail

Five Tips And Tricks To Make Your Partner Program More Productive

Posted by Kelly Guerin on Oct 22, 2018 4:45:00 PM

For today’s partner and affiliate marketers, one of the biggest challenges is finding the time to do it all - whether it’s devising strategic promotions, building and maintaining relationships with top partners, or analyzing and reporting on results. Due to this, for the average performance marketer, it can be challenging to allocate time effectively to strategic initiatives that drive actual business growth.

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Topics: General, optimisation, Considerations

Partnerize NCL Joins Rough Runner Northeast

Posted by Phil Young on Jul 31, 2018 12:01:00 PM

At Partnerize we like to create a positive “work hard play hard” culture. Our robust platform is great evidence of the former. And a fine example of the latter was our recent participation in Rough Runner Northeast, a fantastic sports and recreation event held annually in multiple locations around Britain.

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Topics: General

What You Need to Know About Chrome's New Ad Blocking/Filtering

Posted by Jim Nichols on Feb 15, 2018 12:36:50 PM

As you may know, Chrome is adding an ad blocker/filter, and has announced that it will start working on Feb 15. This post outlines:

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Topics: General, Business Considerations, Technology

Make Your Brand A Connected Platform Through Partnerships

Posted by Jim Nichols on Jan 2, 2018 1:44:48 PM
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Topics: General

Performance Horizon Hosts First Singapore Roundtable

Posted by Stefanie Colley on Dec 5, 2017 2:18:09 PM

At Performance Horizon, we want to play a catalytic role in fostering genuine partner marketing communities in key cities around the world. We spend a great deal of time and money creating in-person events where partner marketers of all stripes can come together and learn from one another.

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Topics: General, Round-Up, Events

Performance Horizon opens new Baltimore office

Posted by Charlie Calabrese on Nov 22, 2017 5:40:11 AM

Yesterday we announced the opening of their new Baltimore office facility in the Highlandtown section of Baltimore. The 7,000 square foot space on North Haven Street is designed to create a dynamic work environment for the team and allow for significant staff expansion in the months and years ahead.

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Topics: General

Performance Horizon Hosts First US Client Roundtable

Posted by Jim Nichols on Nov 13, 2017 8:41:23 PM
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Topics: General, Events

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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