Partnerize Blog

Congratulations to our Friends at Direct Line Group!

Posted by Emma Marti on Apr 26, 2018 1:38:05 AM
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Topics: Awards, finance

How Partner Marketing Helps Finance Brands Sell To Users At Different Life Stages

Posted by Jessica Goodall on Oct 29, 2017 3:32:05 PM

 

Over a lifetime, the financial needs of consumers vary enormously. Whether it’s a young family looking for a mortgage or an older consumer planning for retirement, the financial needs and wants are varied, and therefore the marketing strategies to target these consumers need to vary as well.

When it comes to finding this kind of fit, one powerful strategy that sometimes gets overlooked is partner marketing. Finance brands get great results when they collaborate with the right partners, at the right time, to target customers during different lifecycle stages.

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Topics: Partner, finance, Business Considerations, insurance

5 Ways Insurance Brands Can Optimise Their Affiliate & Partner Programmes

Posted by Sean Sewell on Jul 5, 2017 12:38:27 AM

The performance marketing channel is the perfect environment for testing some of the more innovative and unique online customer acquisition strategies. This is especially true for insurance brands, who sometimes struggle to differentiate their products through traditional means. With that in mind, here are five ways leading insurance brands can optimise their existing affiliate programmes:

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Topics: insurance, finance, optimisation

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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