What happens when you round up innovative brands, agencies, tech partners, and publishers in the same room? Transformational Partnerships.
I had the pleasure of attending ASEURO and I thought I’d provide some thoughts on the key themes from the event.
At Performance Horizon, we want to play a catalytic role in fostering genuine partner marketing communities in key cities around the world. We spend a great deal of time and money creating in-person events where partner marketers of all stripes can come together and learn from one another.
Hotels.com holds an important and absolutely wonderful charity event every year: Fairway to Wellness. This Dallas-based charity golf event is designed to help fund and support the great work of St Jude Children’s Research Hospital, American Diabetes Association and the American Cancer Society. And this is no small initiative.
The world of partner marketing and partnership management has changed markedly. Until recently, partnerships were the responsibility of strategy teams and business development professionals. Deals took time and resources from several business functions (legal, finance, etc.,) but were managed by a single team and approved at the executive level.
Forming Partnerships Has Become Easier
Now, access to engineering resources to integrate with APIs is all that is needed to create a partnership. Technology is pushing decision-making downward and outward, enabling functional leaders to make their own decisions. Barriers to new partnerships have fallen.
Earlier this month, Jennifer Kok of affiliateblogger.nl hosted an affiliate marketing masterclass where we had the opportunity to learn and network with some of the biggest Dutch brands and publishers. They discussed the future of affiliate marketing, including some of the most powerful tools they use and the key trends that may have significant impact on 2018. In this post, we’ll take a look at three takeaways that jumped out of the excellent presentations and slapped me right in the face.
The worst kept secret in Australian commerce is now official: retail juggernaut Amazon is coming to our shores, bringing some seismic changes to the market along with it.
To give some perspective on how big Amazon actually is, it’s important to understand the sheer scale of its global operation:
Our own VP Revenue, EMEA Sean Sewell sharing his insights in the sponsors panel session
As brands embrace “digital transformation” in 2017, the evolution of the performance marketing landscape continues to accelerate. This was a key focus at the inaugural Internet Advertising Bureau’s (IAB) Performance Affiliate Marketing Conference last week in London.
We had a great time at Affiliate Summit West—one of the industry’s largest conferences—in Las Vegas this week. Throughout the conference, we recognized a familiar theme across many of our discussions with brands: the increasing appeal of scaling performance-based partnerships globally.