We’ve all seen the famous Martech 5000 slide, which showcases the vast number of technologies available for your marketing stack. Selecting a technology is never an easy task, whether it’s a CRM, e-Commerce, Call Tracking, or Partner Automation Platform — they all come with specific questions that need to be asked, and more importantly, answered.
In a recent blog post, we unveiled our global study about retail partnerships, which was aimed at understanding the degree to which partnership is an important and growing segment of performance marketing for retailers, and what portion of sales and investment from business leaders it is driving. That post shared the methodology, sample details, and high-level results of the study. In this post, we will dig deeper into data on retail partnership strategy, looking at the key priorities for retailers when it comes to partnerships and the types of partner relationships that are driving business goals.
Ever since Apple first announced the rollout of Intelligent Tracking Prevention (ITP), and subsequently ITP2.0, our industry has demonstrated a heightened level of concern about the limitations of third-party-cookie-based tracking methodologies. While the efficacy of third party cookies has been hindered in the past with such developments of cookie deletion and cookie blocking tools, ITP represented the first time a significant percentage of conversions might be lost overnight.
With January (and Affiliate Summit West) behind us, we thought we’d look ahead to this year’s other important conferences that are relevant for affiliate and partner marketers. Every year, there is a plethora of “must-attend” marketing events with which you could fill your entire calendar from January to December. Depending on your marketing specialty or niche, it can be tough to figure out which ones will deliver the most value to you in exchange for your time.
Partnerize APAC Marketing Director Sarah Kelly just published a byline in Branding In Asia, entitled How Partner Marketing Will Change in Southeast Asia in 2019. With the remarkable rise of eCommerce in Southeast Asia, brands are turning to partner marketing as an efficient and cost-effective way to drive customer acquisition and repeat purchases. This post shines a light on the biggest trends to watch for partner marketing in this region this year.
Here are the first two trends Sarah covers in the piece:
Yesterday at the International Performance Marketing Awards, our client Zalora was "highly commended" for its entry in the Best Managed Affiliate Program - APAC. We wanted to extend our congratulations to the fantastic team there and all of their hard work in driving outstanding results through the channel. Zalora is a strong and rapidly growing brand throughout the region, and we are proud to help support their great successes in the partner marketing space. Congratulations, Zalora team!
The Millennial generation has been a marketing and media fascination for years. Many pundits have pointed to some fundamental behavioral differences between this generation and Gen Xers, Baby Boomers, etc. Once considered the young disruptors, those at the higher end of the spectrum are actually now in their mid-30’s, becoming parents, and affecting the retail model in new ways.
Photo by Sai De Silva on Unsplash
Last week several members of the Partnerize team joined with AIM (All Inclusive Marketing), and marketers from leading global brands, for a valuable and thought-provoking event at the Hawksworth Restaurant in Vancouver. Senior level marketers from brands across varied verticals such as retail, finance, and technology attended the dinner. By bringing them together with leaders from AIM and our cross-functional Partnerize team, lively conversation developed on how digital is changing and the ongoing evolution of partner marketing.