Ever since Apple first announced the rollout of Intelligent Tracking Prevention (ITP), and subsequently ITP2.0, our industry has demonstrated a heightened level of concern about the limitations of third-party-cookie-based tracking methodologies. While the efficacy of third party cookies has been hindered in the past with such developments of cookie deletion and cookie blocking tools, ITP represented the first time a significant percentage of conversions might be lost overnight.
With January (and Affiliate Summit West) behind us, we thought we’d look ahead to this year’s other important conferences that are relevant for affiliate and partner marketers. Every year, there is a plethora of “must-attend” marketing events with which you could fill your entire calendar from January to December. Depending on your marketing specialty or niche, it can be tough to figure out which ones will deliver the most value to you in exchange for your time.
Partnerize's Miriam Tremelling just had a byline published in Internet Retailer, entitled 4 Ways Retailers Can Expand Their Reach with Gen Z.
Partnerize APAC Marketing Director SarahKelly just published a byline in Branding In Asia, entitled How Partner Marketing Will Change in Southeast Asia in 2019. With the remarkable rise of eCommerce in Southeast Asia, brands are turning to partner marketing as an efficient and cost-effective way to drive customer acquisition and repeat purchases. This post shines a light on the biggest trends to watch for partner marketing in this region this year.
Here are the first two trends Sarah covers in the piece:
We wanted to extend our congratulations to the fantastic team there and all of their hard work in driving outstanding results through the channel. Zalora is a strong and rapidly growing brand throughout the region, and we are proud to help support their great successes in the partner marketing space.
Congratulations, Zalora team!
The Millennial generation has been a marketing and media fascination for years. Many pundits have pointed to some fundamental behavioral differences between this generation and Gen Xers, Baby Boomers, etc. Once considered the young disruptors, those at the higher end of the spectrum are actually now in their mid-30’s, becoming parents, and affecting the retail model in new ways.
Last week several members of the Partnerize team joined with AIM (All Inclusive Marketing), and marketers from leading global brands, for a valuable and thought-provoking event at the Hawksworth Restaurant in Vancouver. Senior level marketers from brands across varied verticals such as retail, finance, and technology attended the dinner. By bringing them together with leaders from AIM and our cross-functional Partnerize team, lively conversation developed on how digital is changing and the ongoing evolution of partner marketing.
We all know that Amazon has introduced a variety of innovations in e-commerce, from one-click purchases and prime rewards, to one-day shipping and even free same-day shipping.
Written by iprice group.
A guest post from iPrice. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).
With more than 330 million internet users in Southeast Asia (SEA), various researchers & analysts have highlighted that eCommerce in the region is well on track to become a major industry in the years to come. A research study by Google indicated that SEA’s internet economy growth has exceeded expectations and has reached $50 billion in 2017, outpacing earlier growth expectations by 35%.