Partnerize Blog

Our Martech Series Byline Explains How Data Will Transform Partnerships in 2018

Posted by Jim Nichols on Jan 12, 2018 12:00:00 AM

It's prediction season, and our new byline on Martech Series explains how we believe data will drive change in the partnership and affiliate spaces in the next 12 months. Here is an excerpt:

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Topics: Data, partnerships, data-driven marketing, affiliate

Check Out Our Forbes Byline on Pixel Tracking

Posted by Jim Nichols on Dec 22, 2017 12:00:00 AM

At our company, we like to publish articles and opinion pieces about the key issues facing the partner and affiliate industries. This piece, which ran in Forbes, explains why some marketers are actively exploring and implementing API-based integrations to replace pixel tracking. Here's an excerpt:

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Topics: Technology, pixel tracking, data-driven marketing

Martech Today Publishes Our Byline, Is Pixel Tracking Dead?

Posted by Jim Nichols on Nov 30, 2017 12:00:00 AM

Today, the trade journal Martech Today published a byline from our CTO Pete Cheyne entitled, Is Pixel Tracking Dead? In the piece, Pete explains the rise of pixel-based tracking and then outlines some of the challenges that make it increasingly difficult to track using this technology. While companies like ours work very hard to deliver outstanding tracking through pixels, many in marketing are seeking alternatives that take control of data flow away from the browser publishers. Here's a brief except to whet your appetite.

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Topics: Technology, pixel tracking, data-driven marketing

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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