The Millennial generation has been a marketing and media fascination for years. Many pundits have pointed to some fundamental behavioral differences between this generation and Gen Xers, Baby Boomers, etc. Once considered the young disruptors, those at the higher end of the spectrum are actually now in their mid-30’s, becoming parents, and affecting the retail model in new ways.
Photo by Sai De Silva on Unsplash
Partnerize VP of Revenue - APAC Simon McDonald just published a byline in Martech Series on how partnerships can help brands enter and compete in China Entitled How to Leverage Partnerships and Martech to Win in China, the post outlines the reasons why partnership is a great opportunity for China and some actionable advice on how to get started in the world's fastest growing market. Here's a excerpt to whet your appetite:
Our friends at Martech Advisor just published the first byline from our company since the rebranding of Performance Horizon to Partnerize! Entitled, Digital Subscription Services Are Hot: Here’s How Partner Marketing Can Make Them Hotter, This article, by Partnerize VP of Operations Charlie Calabrese, explains four ways that great brands are using partnerships in new and interesting ways. Here's an excerpt to give you a taste of what you can find:
Yesterday’s partner and affiliate marketing research post reviewed the key findings of our groundbreaking global research study called The State and Future of Partnerships. This study, which solicited the opinions of 1,200 senior marketers and leading brands, was developed to give the industry a better sense of marketer attitudes toward the channel and its role in company revenue.
Today, Australian publisher MarketingMag published a byline from our own Stephanie Colley on the ascendance of real-time data as a critical element of the best partner marketing programs. In the piece, she explains how important timely insight is to driving best possible results in the affiliate segment of partnership as well as in the other key sectors of partnership, like influencer marketing and brand-to-brand alliances. Here's an excerpt to whet your appetite.
Regular readers of this blog know that we recommend clients leverage direct, API-based integrations instead of pixel-based tracking wherever possible. While we offer pixel-based tracking of unsurpassed quality and comprehensiveness, we also recognize that over time actions by the leading browsers are slowly impeding the ability of pixel tracking to capture a comprehensive view of marketing programs.
This week, Martech Advisor published a great article on our new integration with Australia's telecom solutions leader Delacon. This new integration enables clients to easily capture and attribute to the referring partner conversions that occur through call centers. Read more about the integration and what it means for clients here.
Today, Martech Series published a nice piece on how real-time data is driving change and improved performance for partner marketing programs. As data-driven marketing "arrives" in the partner space, it's having profound impacts on the way we do business. Here's a clip from the post:
Martech Today just published a byline from our CTO that outlines how partner marketers can use the lifetime value of a customer as a way of both understanding overall user quality, and as a potentially better way of compensating some types of partners. Here's a clip:
Partnerize is the leader in partnership automation. The AI-powered Partnerize Partnership Automation Platform delivers data-driven intelligence and industry-leading management tools that are essential for materially improving ROI from this fast-growing sales channel. The Partnerize platform has won more than two dozen awards including Best Technology at the International Performance Marketing Awards. The world’s leading companies, including 63 top retailers, 12 international airlines, 10 of the largest telecoms, and more than 200 other global brands rely on Partnerize’s platform to drive and manage more than $6B in partner sales and $500M in partner payments every year.