Partnerize Blog

Millennial Parent Shopping Habits Align Well With Partner Marketing

Posted by Miriam Tremelling on Sep 6, 2018 12:44:00 PM

The Millennial generation has been a marketing and media fascination for years. Many pundits have pointed to some fundamental behavioral differences between this generation and Gen Xers, Baby Boomers, etc. Once considered the young disruptors, those at the higher end of the spectrum are actually now in their mid-30’s, becoming parents, and affecting the retail model in new ways.

 Photo by Sai De Silva on Unsplash

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Topics: Retail, data-driven marketing, ecommerce


Posted by Jim Nichols on Jul 25, 2018 10:52:01 AM

Partnerize VP of Revenue - APAC Simon McDonald just published a byline in Martech Series on how partnerships can help brands enter and compete in China Entitled How to Leverage Partnerships and Martech to Win in China, the post outlines the reasons why partnership is a great opportunity for China and some actionable advice on how to get started in the world's fastest growing market. Here's a excerpt to whet your appetite:

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Topics: data-driven marketing, affiliate, research

New Byline on Using Partnerships to Drive Subscription Sales

Posted by Jim Nichols on Jul 17, 2018 2:14:14 PM

Our friends at Martech Advisor just published the first byline from our company since the rebranding of Performance Horizon to Partnerize! Entitled, Digital Subscription Services Are Hot: Here’s How Partner Marketing Can Make Them Hotter, This article, by Partnerize VP of Operations Charlie Calabrese, explains four ways that great brands are using partnerships in new and interesting ways. Here's an excerpt to give you a taste of what you can find:

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Topics: data-driven marketing, affiliate, company news

Partner & Affiliate Marketing Research: The State and Future of Partnerships  Survey 2/4

Posted by Jim Nichols on Jul 13, 2018 8:59:00 AM

Yesterday’s partner and affiliate marketing research post reviewed the key findings of our groundbreaking global research study called The State and Future of Partnerships. This study, which solicited the opinions of 1,200 senior marketers and leading brands, was developed to give the industry a better sense of marketer attitudes toward the channel and its role in company revenue. 

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Topics: data-driven marketing, affiliate, research

In Today's Partner Marketing, the Name of the Game is Real-Time Data for Faster Optimization (New Byline)

Posted by Jim Nichols on Jul 10, 2018 10:29:30 AM

Today, Australian publisher MarketingMag published a byline from our own Stephanie Colley on the ascendance of real-time data as a critical element of the best partner marketing programs. In the piece, she explains how important timely insight is to driving best possible results in the affiliate segment of partnership as well as in the other key sectors of partnership, like influencer marketing and brand-to-brand alliances. Here's an excerpt to whet your appetite. 

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Topics: partnerships, data-driven marketing, affiliate

Our New Integration with Telecoms Solutions Leader Delacon

Posted by Jim Nichols on May 2, 2018 3:25:00 PM
This week, Martech Advisor published a great article on our new integration with Australia's telecom solutions leader Delacon. This new integration enables clients to easily capture and attribute to the referring partner conversions that occur through call centers. Read more about the integration and what it means for clients here.
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Topics: optimisation, partnerships, data-driven marketing

New Byline: How Rich Real-Time Data is Accelerating Partner Marketing

Posted by Jim Nichols on Mar 14, 2018 12:00:00 AM

Today, Martech Series published a nice piece on how real-time data is driving change and improved performance for partner marketing programs. As data-driven marketing "arrives" in the partner space, it's having profound impacts on the way we do business. Here's a clip from the post:

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Topics: data-driven marketing

Byline: How CLV Analysis is Transforming Partner Marketing

Posted by Jim Nichols on Feb 12, 2018 12:00:00 AM

Martech Today just published a byline from our CTO that outlines how partner marketers can use the lifetime value of a customer as a way of both understanding overall user quality, and as a potentially better way of compensating some types of partners. Here's a clip:

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Topics: Data, data-driven marketing

Byline: Learn the Secrets to Keep Partners Driving Growth for Your Programs

Posted by Jim Nichols on Feb 2, 2018 12:00:00 AM

Internet Retailer published a byline from Holly Brim on our team here about special strategies and tactics that can keep partners active and motivated. Here's a brief piece of the text to get you started:

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Topics: Partner, partnerships, data-driven marketing

Byline: Can Partner Marketing Protect Your Brand From Media Consolidation?

Posted by Jim Nichols on Jan 17, 2018 12:00:00 AM

Forbes today published a new byline from our company on how partnership and affiliate marketing can help brands mitigate the challenges of media consolidation. Many marketers are concerned about the business impacts of the increasing share of total media spending that is held by just a few media companies. Partnerships can help provide a viable way to diversify your marketing spend. 

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Topics: data-driven marketing, affiliate

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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