Partnerize Blog

Partner & Affiliate Marketing Research: The State and Future of Partnerships Global Survey 4/4

Posted by Jim Nichols on Jul 17, 2018 8:54:00 AM

In this, the final blog post in our partner and affiliate marketing research series, we will summarize some of the fascinating data available in our first-ever global industry study. Entitled, The State and Future of Partnerships, it summarizes the opinions of 1,200 senior marketers from leading brands on the topics of partner and affiliate marketing.

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Topics: Data, research, affiliate

Byline: How CLV Analysis is Transforming Partner Marketing

Posted by Jim Nichols on Feb 12, 2018 12:00:00 AM

Martech Today just published a byline from our CTO that outlines how partner marketers can use the lifetime value of a customer as a way of both understanding overall user quality, and as a potentially better way of compensating some types of partners. Here's a clip:

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Topics: Data, data-driven marketing

Our Martech Series Byline Explains How Data Will Transform Partnerships in 2018

Posted by Jim Nichols on Jan 12, 2018 12:00:00 AM

It's prediction season, and our new byline on Martech Series explains how we believe data will drive change in the partnership and affiliate spaces in the next 12 months. Here is an excerpt:

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Topics: affiliate, partnerships, data-driven marketing, Data

All About Safari 11 Intelligent Tracking Prevention and Performance Horizon

Posted by Simon Fung on Nov 2, 2017 7:51:17 AM

Unless you’ve been living under a rock, you’ve probably heard about a feature in Safari V.11 called Intelligent Tracking Prevention (ITP). This post is designed to demystify the feature, outline its significance to partner marketing teams, and explain how to mitigate its impact on your data.

ITP Explained

ITP is a new feature released simultaneously with the launch of iOS 11 and Safari 11. The idea behind ITP is to limit the ability to track users across domains.

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Topics: Safari, Data, Support

Our Transformational Partnerships NYC Event

Posted by Michael McNerney on Oct 31, 2017 3:19:13 PM

The world of partner marketing and partnership management has changed markedly. Until recently, partnerships were the responsibility of strategy teams and business development professionals. Deals took time and resources from several business functions (legal, finance, etc.,) but were managed by a single team and approved at the executive level.

Forming Partnerships Has Become Easier

Now, access to engineering resources to integrate with APIs is all that is needed to create a partnership. Technology is pushing decision-making downward and outward, enabling functional leaders to make their own decisions. Barriers to new partnerships have fallen.

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Topics: Partner, Data, Events

How Granular Analytics By Placement Type Helps Make Both Advertisers and Publishers More Successful

Posted by Cris Griffith on Oct 18, 2017 8:08:58 AM

In a marketing channel saturated with a variety of talking points that revolve around optimizing advertiser performance, there are many ideas on how to improve revenue and ROI. But one of the most effective ways that we can boost effectiveness is in how we work with our partners to drive better results.

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Topics: Data, Product, Training & Education

Three Ways Travel Brands Can Better Utilise Marketing Partners

Posted by George Gray on Aug 9, 2017 4:56:34 PM
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Topics: Data, Partner, Travel

Data-Driven Decisions: 3 Questions Marketers Need To Ask

Posted by Angus Sladden on Jul 18, 2017 6:25:43 PM

Working in the martech industry, one question I hear a lot is ‘How do I increase the value of my data?’  There’s over 2.7 zetabytes of data available in the digital universe today and we’re hearing about ‘big data’ more than ever before. Marketers are now strongly focused on becoming data-driven, yet 87% of marketers still consider data their most under-utilised asset. So, how can you increase the value of your data when it’s often difficult to understand where to even start?

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Topics: Data, Technology

The Travel Evolution: 3 Ways Brands Can Adapt To The New Customer Journey

Posted by Sarah Kelly on Jun 12, 2017 11:00:51 PM

It’s 2007. You’re thinking of taking a holiday. You head into your nearest travel agent and sit down to discuss your options. You make your choices, book your flights, hotel and maybe even a few holiday activities too.

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Topics: Travel, Data

New Book - First Real Look at Affiliate Marketing

Posted by Partnerize on May 9, 2017 10:03:56 AM

Bob Glazer, founder and managing director of our partner, Acceleration Partners, just released his first book, Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing!

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Topics: Business Considerations, Technology, Data, Training & Education

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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