We’ve all seen the famous Martech 5000 slide, which showcases the vast number of technologies available for your marketing stack. Selecting a technology is never an easy task, whether it’s a CRM, e-Commerce, Call Tracking, or Partner Automation Platform — they all come with specific questions that need to be asked, and more importantly, answered.
A guest post from Silverbean. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).
The partnerships channel has seen explosive growth in the last few years. What was previously a small, and sometimes forgotten channel within a digital marketers mix, is now driving upwards of 20% of online revenue. With such rapid growth, it’s more important than ever for marketers to focus on and optimize their partner marketing program and move away from the very common a set-and-forget approach.
The value that you derive from your partner marketing technology is not solely dependent on the capabilities of the platform. Often, the support you receive is just as important.
As a general rule, most vendors will provide you with support avenues such as centralised email addresses or phone numbers which direct your queries through to a Client Services Team. In a nutshell, Client Services is responsible for your overall experience with both the technology and your technology provider, designed to provide you with a uniquely positive experience that delivers a solution.
For today’s partner and affiliate marketers, one of the biggest challenges is finding the time to do it all - whether it’s devising strategic promotions, building and maintaining relationships with top partners, or analyzing and reporting on results. Due to this, for the average performance marketer, it can be challenging to allocate time effectively to strategic initiatives that drive actual business growth.