Partnerize CMO Jim Nichols, has had a byline published in PerformanceIn. Jim writes about how revenue partnerships can be shaped to align partner goals and results precisely to your KPIs. With the right data collection and flexible toolset, you can nail your KPIs. Partnerize shares 23 partnerships strategies to help you get there. Here is an excerpt from Jim's article:
We've just released a case study detailing how Emirates leveraged Partnerize’s flexible commissioning tools to see scalable growth in affiliate revenue as well as transaction volume on specific routes.
Emirates is one of the largest international airlines, flying the world’s biggest fleets of Airbus A380s and Boeing 777s and offering customers the comforts of the latest and most efficient wide-body aircraft in the skies. Active in 87 markets, Emirates’ affiliate program is spread across multiple networks, with over 10,000 publisher connections. Given the constant and fierce competition of the airlines industry, Emirates was looking to find new and creative ways to continue to drive growth.
The brand engaged with the Partnerize Partner Marketing Platform to centralize tracking and reporting, and use data-driven marketing to improve their revenue and yield on tickets sold through the program. The company wanted to deploy a new commissioning structure that rewarded partners with increased commission for bookings on high priority routes.