Partnerize Blog

New Byline: Growth Without Risk? Four Partner Marketing Strategies for Success in Indonesia

Posted by Miriam Tremelling on Apr 24, 2019 3:17:00 PM

Partnerize Senior Business Director Daniel Keegan has had an article published in PerformanceInoutlining strategies for growing a partner program in Indonesia. If yours is one of the many brands looking to expand to this high-growth region, the article has a few great suggestions for success. Here is an excerpt from Dan's article:

 

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Topics: Business Considerations, Retail, affiliate, southeast asia

New Byline: Five Ideas To Bring More Accountability To Your Sponsorships

Posted by Miriam Tremelling on Apr 18, 2019 2:51:00 PM

Partnerize Chief Marketing Officer Jim Nichols has published a byline in Forbes outlining some great tactics for brands to ensure they get the most out of their sponsorship dollars. With global sponsorship investment nearly $66 billion worldwide in 2018, brands should be open to ideas like partnership, better measurement and tracking, etc. Here is an excerpt from Jim's article:

 

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Topics: Business Considerations, Retail, affiliate

New Byline: 5 Ways Retailers Can Create Their Own Amazon Effect and Kickstart Their eCommerce

Posted by Miriam Tremelling on Apr 15, 2019 2:26:00 PM

Partnerize Business Development Director for EMEA, Ashley Wild has had an article published in Internet Retailer, outlining the ways retailers can flex their muscles and appear larger than life. If you're interested in learning ways to expand online sales through strategic partnerships with affiliate sites, publishers and even complementary retailers and brands, here is an excerpt from Ashley's article:

 

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Topics: Business Considerations, Retail, affiliate

New Byline: Five Ideas To Help Partner Marketers Sell More While Discounting Less

Posted by Miriam Tremelling on Mar 21, 2019 3:30:00 PM

Partnerize CMO Jim Nichols has written a new article in Forbes that explores ways to drive more revenue by offering smaller discounts to consumers. It may seem counterintuitive, but this excerpt from Jim's article will help explain.

 

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Topics: Business Considerations, Retail, affiliate

New Byline: Partner Marketing and the Evolution of Retail Partnership

Posted by Miriam Tremelling on Mar 19, 2019 3:08:00 PM

In an article in PerformanceIn, Partnerize Customer Success Manager, Kelly Guerin runs through the current trends of partner marketing and how retail partnership is driving more performance and revenue through the channel. Here is an excerpt from her piece:

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Topics: Business Considerations, Retail, affiliate

New Byline: 5 Must-Have Traits of Your Next Retail Affiliate or Partner Marketing Manager

Posted by Miriam Tremelling on Jan 18, 2019 11:04:00 AM

Partnerize Chief Customer Operations Officer Greg Augenstein has had an article published in Multichannel Merchant, outlining his key traits to look for when hiring for your team. Among the five traits he discusses are retail experience and belief in the channel. If you're looking for a new retail affiliate or partner marketing manager, here is an excerpt from Greg's article:

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Topics: Business Considerations, Retail, affiliate

Improving Relationships between Marketing and Tech - Our Latest Byline

Posted by Jim Nichols on Mar 8, 2018 12:00:00 AM

Ask any CMO, CIO, or CTO and they'll tell you...great relationships within an organization make a big difference in its ultimate success. This great new byline from our CIO Alistair Wyse provides some great practical adviceon how to improve relationships between marketing and tech people. His piece includes 6 great pieces of advice on how to drive collaboration and harmony between these critical company functions. Here's just one of the tips:

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Topics: Business Considerations, partnerships

What You Need to Know About Chrome's New Ad Blocking/Filtering

Posted by Jim Nichols on Feb 15, 2018 12:36:50 PM

As you may know, Chrome is adding an ad blocker/filter, and has announced that it will start working on Feb 15. This post outlines:

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Topics: General, Business Considerations, Technology

How Partner Marketing Helps Finance Brands Sell To Users At Different Life Stages

Posted by Jessica Goodall on Oct 29, 2017 3:32:05 PM

 

Over a lifetime, the financial needs of consumers vary enormously. Whether it’s a young family looking for a mortgage or an older consumer planning for retirement, the financial needs and wants are varied, and therefore the marketing strategies to target these consumers need to vary as well.

When it comes to finding this kind of fit, one powerful strategy that sometimes gets overlooked is partner marketing. Finance brands get great results when they collaborate with the right partners, at the right time, to target customers during different lifecycle stages.

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Topics: Partner, Business Considerations, insurance, finance

How Can Australian Supermarkets Innovate with Partnerships?

Posted by Kelly Guerin on Jul 11, 2017 4:00:35 PM

The grocery landscape in Australia is becoming increasingly competitive. With Aldi now holding an 8.9% market share and IGA not far behind, grocery market leaders Woolworths and Coles need to think outside the box to retain customers.

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Topics: Business Considerations, Retail

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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