Partnerize Blog

Partnership and Affiliate Benchmarks: Partnerize Launches Retail Benchmarker

Posted by Sarah Kelly on Sep 4, 2019 8:10:00 AM

Today, Partnerize is launching our new Retail Partnership Benchmarking Tool, which enables partner and affiliate marketers to benchmark their own partner and affiliate program metrics against crowdsourced industry averages. By inputting just a few affiliate marketing metrics from their existing programs, marketers can leverage our new online tool to juxtapose each key metric with averaged data from other major partner and affiliate marketers. These comparisons can provide marketers insight into where their program performance stands versus the retail affiliate industry at large.

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Topics: General, Business Considerations, Data, Retail

New Byline: How to Fight Back Against Exploding Media Costs

Posted by Partnerize on Jun 26, 2019 4:18:00 PM

Partnerize’s VP Customer Success APAC, Alix Simpson has had a byline called How to Fight Back Against Exploding Media Costs published in B&T. In it, she offers several strategies for handling rising media costs in Australia - or anywhere - including SEO, media partnerships, and more. Here is an excerpt from Alix's article:

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Topics: Business Considerations

New Byline: Getting Data-Driven Marketing Right - Accuracy, Context And Relevance

Posted by Partnerize on Jun 6, 2019 12:20:00 PM

In this byline in Forbes, Partnerize Chief Marketing Officer Jim Nichols writes about the value of each of these characteristics with regard to how marketers use data to make key decisions, and how the availability of richer data partner marketing is a major benefit of the channel. Read this excerpt to see how do your most frequently referenced data sets measure up on accuracy, context and relevance:

 

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Topics: Business Considerations, Data, Retail, affiliate

New Byline: Growth Without Risk? Four Partner Marketing Strategies for Success in Indonesia

Posted by Miriam Tremelling on Apr 24, 2019 3:17:00 PM

Partnerize Senior Business Director Daniel Keegan has had an article published in PerformanceInoutlining strategies for growing a partner program in Indonesia. If yours is one of the many brands looking to expand to this high-growth region, the article has a few great suggestions for success. Here is an excerpt from Dan's article:

 

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Topics: Business Considerations, Retail, affiliate, southeast asia

New Byline: Five Ideas To Bring More Accountability To Your Sponsorships

Posted by Miriam Tremelling on Apr 18, 2019 2:51:00 PM

Partnerize Chief Marketing Officer Jim Nichols has published a byline in Forbes outlining some great tactics for brands to ensure they get the most out of their sponsorship dollars. With global sponsorship investment nearly $66 billion worldwide in 2018, brands should be open to ideas like partnership, better measurement and tracking, etc. Here is an excerpt from Jim's article:

 

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Topics: Business Considerations, Retail, affiliate

New Byline: 5 Ways Retailers Can Create Their Own Amazon Effect and Kickstart Their eCommerce

Posted by Miriam Tremelling on Apr 15, 2019 2:26:00 PM

Partnerize Business Development Director for EMEA, Ashley Wild has had an article published in Internet Retailer, outlining the ways retailers can flex their muscles and appear larger than life. If you're interested in learning ways to expand online sales through strategic partnerships with affiliate sites, publishers and even complementary retailers and brands, here is an excerpt from Ashley's article:

 

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Topics: Business Considerations, Retail, affiliate

New Byline: Five Ideas To Help Partner Marketers Sell More While Discounting Less

Posted by Miriam Tremelling on Mar 21, 2019 3:30:00 PM

Partnerize CMO Jim Nichols has written a new article in Forbes that explores ways to drive more revenue by offering smaller discounts to consumers. It may seem counterintuitive, but this excerpt from Jim's article will help explain.

 

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Topics: Business Considerations, Retail, affiliate

New Byline: Partner Marketing and the Evolution of Retail Partnership

Posted by Miriam Tremelling on Mar 19, 2019 3:08:00 PM

In an article in PerformanceIn, Partnerize Customer Success Manager, Kelly Guerin runs through the current trends of partner marketing and how retail partnership is driving more performance and revenue through the channel. Here is an excerpt from her piece:

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Topics: Business Considerations, Retail, affiliate

New Byline: 5 Must-Have Traits of Your Next Retail Affiliate or Partner Marketing Manager

Posted by Miriam Tremelling on Jan 18, 2019 11:04:00 AM

Partnerize Chief Customer Operations Officer Greg Augenstein has had an article published in Multichannel Merchant, outlining his key traits to look for when hiring for your team. Among the five traits he discusses are retail experience and belief in the channel. If you're looking for a new retail affiliate or partner marketing manager, here is an excerpt from Greg's article:

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Topics: Business Considerations, Retail, affiliate

Improving Relationships between Marketing and Tech - Our Latest Byline

Posted by Jim Nichols on Mar 8, 2018 12:00:00 AM

Ask any CMO, CIO, or CTO and they'll tell you...great relationships within an organization make a big difference in its ultimate success. This great new byline from our CIO Alistair Wyse provides some great practical adviceon how to improve relationships between marketing and tech people. His piece includes 6 great pieces of advice on how to drive collaboration and harmony between these critical company functions. Here's just one of the tips:

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Topics: Business Considerations, partnerships

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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