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A guest post from Global Savings Group. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).

As we start 2020, optimization for tracking mobile app conversions has become an essential piece of the affiliate marketing mix. Research shows consumers are viewing 4.2x more items in apps compared to mobile web and people are 3x more likely to convert within the app than via a mobile site. The experience of shopping in-app has reduced shopping cart abandonment, as apps save users’ selections to facilitate quick checkouts. In addition, users who downloaded a mobile app were 40.4% more likely to buy more of a brand’s goods. 

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Partnerize CMO Jim Nichols, has written a byline about various tactics that marketers can use to drive app installs, as well as growth and retention via their apps.

Here is an excerpt from Jim's article that appeared in Forbes:

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Partnerize is the leader in partnership automation. The AI-powered Partnerize Partnership Automation Platform delivers data-driven intelligence and industry-leading management tools that are essential for materially improving ROI from this fast-growing sales channel. The Partnerize platform has won more than two dozen awards including Best Technology at the International Performance Marketing Awards. The world’s leading companies, including 63 top retailers, 12 international airlines, 10 of the largest telecoms, and more than 200 other global brands rely on Partnerize’s platform to drive and manage more than $6B in partner sales and $500M in partner payments every year.

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