Partnerize Head of Customer Success, EMEA Emily Bedford spoke to DTCDaily about the tactics that will drive the next phase of growth for direct-to-consumer brands. Here is an excerpt from the article.
Partnerize Chief Customer Operations Officer Greg Augenstein has had an article published in Multichannel Merchant, outlining his key traits to look for when hiring for your team. Among the five traits he discusses are retail experience and belief in the channel. If you're looking for a new retail affiliate or partner marketing manager, here is an excerpt from Greg's article:
I had the pleasure of attending my first Affiliate Summit East (or West) last week. I was excited to soak it all in, check out as many sessions as I could, hear the buzz at the Meet Market, and do a bit of networking.
Taking place over three days at the Marriott Marquis in Times Square, the event had somewhat of a family reunion feel. It also had a very international vibe — with attendees from 70+ countries representing over 1,700 companies. Content consisted of 50 presentations, and panels from over 60 speakers covering the latest industry trends, analyses, and challenges. Overall, ASE18 did not disappoint.
Partnerize VP of Revenue - APAC Simon McDonald just published a byline in Martech Series on how partnerships can help brands enter and compete in China Entitled How to Leverage Partnerships and Martech to Win in China, the post outlines the reasons why partnership is a great opportunity for China and some actionable advice on how to get started in the world's fastest growing market. Here's a excerpt to whet your appetite:
Our friends at Martech Advisor just published the first byline from our company since the rebranding of Performance Horizon to Partnerize! Entitled, Digital Subscription Services Are Hot: Here’s How Partner Marketing Can Make Them Hotter, This article, by Partnerize VP of Operations Charlie Calabrese, explains four ways that great brands are using partnerships in new and interesting ways. Here's an excerpt to give you a taste of what you can find:
In this, the final blog post in our partner and affiliate marketing research series, we will summarize some of the fascinating data available in our first-ever global industry study. Entitled, The State and Future of Partnerships, it summarizes the opinions of 1,200 senior marketers from leading brands on the topics of partner and affiliate marketing.
Yesterday’s partner and affiliate marketing research post reviewed the key findings of our groundbreaking global research study called The State and Future of Partnerships. This study, which solicited the opinions of 1,200 senior marketers and leading brands, was developed to give the industry a better sense of marketer attitudes toward the channel and its role in company revenue.
Today, Australian publisher MarketingMag published a byline from our own Stephanie Colley on the ascendance of real-time data as a critical element of the best partner marketing programs. In the piece, she explains how important timely insight is to driving best possible results in the affiliate segment of partnership as well as in the other key sectors of partnership, like influencer marketing and brand-to-brand alliances. Here's an excerpt to whet your appetite.
Our friends at PerformanceIn just published a byline from us about the need for affiliate marketers to shine up the affiliate brand. Our own Charlie Calabrese, a long time veteran of the space, makes a candid assessment along with some great recommendations. Here's a little excerpt to whet your appetite.
PerformanceIn today published another byline from us -- this one from Cofounder and VP of Revenue - EMEA Sean Sewell. Sean's piece explains the pitfalls of a "set it and forget it" approach to affiliate, and why active management of a program pays big dividends.