Forbes today published a new byline from our company on how partnership and affiliate marketing can help brands mitigate the challenges of media consolidation. Many marketers are concerned about the business impacts of the increasing share of total media spending that is held by just a few media companies. Partnerships can help provide a viable way to diversify your marketing spend.
It's prediction season, and our new byline on Martech Series explains how we believe data will drive change in the partnership and affiliate spaces in the next 12 months. Here is an excerpt:
Our team just published a byline in Forbes entitled, Demystifying APIs and API Quality, explaining why APIs matter and what makes a good API. Written for a marketing generalist, the article provides some great in-plain-English explanations of: