Partnerize Blog

New Byline: How to Leverage Partnerships for New Customers Acquisition

Posted by Miriam Tremelling on May 21, 2019 4:53:00 PM

Partnerize CMO Jim Nichols has published a byline in MarTech Advisor that discusses the ways in which partnerships can be excellent tools for customer acquisition. The three keys to success are leveraging first-party data, judicious partner selection, and creativity. Here is an excerpt from Jim's article:

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Topics: partnerships, acquisition

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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