Martech Series today published a new byline from our marketing lead for APAC, Sarah Kelly. The article is all about the role of strong corporate culture in the development of strong business partnerships. Sarah's piece provides a great avenue into the content of our latest Innovation Day - Sydney. Here's an excerpt of this great perspective:
Behind every successful company, there’s a story of the culture that enabled its success. Company culture should permeate every aspect of an organization’s business — from its internal employee interactions to its external partnerships and beyond. Stories of culture and its larger impact on businesses and their partnerships were at the heart of Performance Horizon’s Innovation Day event in Sydney, Australia, last month.
At Innovation Day, over 200 partner marketers from across Australia and Asia came together to discuss the world of performance partnerships and the changing face of digital marketing. Under the theme of “The Culture of Innovation,” the event and its speakers addressed ways culture drives innovation internally and how this influences the partnerships formed externally to drive growth.
Read the entire piece here.
(Note, since this article was published we have changed our name from Performance Horizon to Partnerize. Check out our home page for more information.)