Our friends at PerformanceIn published a byline from our team outlining some of the key trends we expect to take off in the affiliate marketing arena in 2018. We'll circle back at the end of the year to see if our affiliate marketing predictions came true. Here's an excerpt of the piece:
When some people hear “affiliate marketing” they assume that ours is a sleepy, niche channel. Nope. These days, the category is responsible for an impressive 16% of e-commerce sales, ranking right up there with email marketing and ahead of both social commerce and display advertising.
Our space is an incredibly dynamic one, and its steady growth rate and continued healthy contribution to the bottom line are the result of constant innovation and evolution. Here are three key forces that will drive change -- and incredible growth -- in this space in 2018.
Read our prognostications here.
(Note, since this article was published we have changed our name from Performance Horizon to Partnerize. Check out our home page for more information.)