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Read our Forbes Byline and Learn if Partnership is Right for Your Business

Posted by Jim Nichols on Jan 25, 2018 12:00:00 AM
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Want to Know if Partnership is Right for You? We justy published a byline over at Forbes that may help you decide. The post outlines 5 key questions to ask your self as you consider how partnerships might be right for your business. Here's a little taste of the content: 

Over the past decade, the partner marketing category has grown enormously. One of the most active segments is what is called “performance partnerships,” in which an advertiser agrees to pay a fee to other companies for each sale that they drive to the advertiser.

Many brands are already leveraging performance-based partnerships to drive sales and enhance brand perceptions. Many more are in the process of either expanding their efforts or starting to create their first partnerships.

As someone who has been active in the partner space for more than a decade, I’ve learned that a potential fit between a brand and performance partnership marketing can be determined based on the following five questions. If you are considering performance partnerships for your business, take a moment to consider your answers to the following questions...

Read the entire post here

(Note, since this article was published we have changed our name from Performance Horizon to Partnerize. Check out our home page for more information.)

Topics: partnerships, Partner, affiliate

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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