The Performance Marketing Association (PMA) has released its first-ever industry-wide study of performance marketing spending in the United States. The study gathered data from Partnerize and seven other leading affiliate/partnership networks and marketing platforms to assess the overall size of the US performance marketing spending.
The study represents a massive achievement, spanning two years of hard work and dedication by PMA leadership, specifically Executive Director Tricia Meyer and Board of Directors President Rachel Honoway. “Tricia and Rachel deserve a standing ovation for ensuring this important performance marketing spending project came to fruition," said Jim Nichols, CMO of Partnerize. “From spearheading such an amazing collaboration, to working through roadblocks and managing the research process, Tricia and Rachel have delivered something truly valuable for our industry.”
The full report is available here: https://thepma.org/2018-performance-marketing-study/
To join the PMA go to https://thepma.org/join/