We've just announced several major enhancements to our industry-leading partner automation solution. The new capabilities expand the Partnerize platform's ability to deliver comprehensive partnership automation and unique intelligence to drive the best possible results for global brands.More specifically, the new offerings enhance three rapidly expanding areas of partnership: measurement of performance across mobile, influencer programs, and strategic brand co-marketing programs.
Advanced Mobile Tracking and Deep-Linking
As brands increasingly look to track, report, and pay for native app partnerships, we've enhanced our advanced mobile tracking capabilities. Marketers can now capture referrals seamlessly across all customer journeys, including web-to-app, app-to-web, and app-to-app, using a single partner link. Important features include real-time reporting of in-app conversions, SKU-level data, custom item-level metadata, and deep linking to drive increased customer engagement. Our platform offers multiple tracking methodologies to capture all mobile event and conversion data:
• SDKs for both iOS and Android
• Direct, server-to-server measurement approach that does not require SDKs
• Pre-built integrations with leading Mobile Measurement Providers
Out-of-the-Box Support for Influencer Programs
The Partnerize ecosystem now includes many influencers as brands seek to track their influencer programs on a performance basis. New enhancements to the Partnerize Partner Automation Platform ensure influencers can now access the Partnerize user interface from their mobile phones, quickly obtain shortened tracking links, and add them to posts on Instagram and other major social media platforms. Brands can then track and analyze all event and conversion activity from this burgeoning channel.
Strategic Brand Co-Marketing Agreements
We have also introduced new features to make strategic brand-to-brand partnerships easier to form, measure, and optimize. Brands can now use the Partnerize platform to easily create and agree to bespoke partnership terms with one or more potential partners. For example, a brand might offer unique commission payment terms for certain brand partnerships.
Speaking about our latest round of product updates, Partnerize Chief Product Office Matt Simmonds said, “Partnerize is singularly focused on helping clients manage virtually any type of revenue partnership. These platform enhancements add to the unique value we deliver to the world’s great brands.”