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Partnerize Launches New Capabilities to Automate More Types of Partnership

Posted by Partnerize on Aug 8, 2019 11:44:00 AM

We've just announced several major enhancements to our industry-leading partner automation solution. The new capabilities expand the Partnerize platform's ability to deliver comprehensive partnership automation and unique intelligence to drive the best possible results for global brands. 

More specifically, the new offerings enhance three rapidly expanding areas of partnership: measurement of performance across mobile, influencer programs, and strategic brand co-marketing programs.

Advanced Mobile Tracking and Deep-Linking

As brands increasingly look to track, report, and pay for native app partnerships, we've enhanced our advanced mobile tracking capabilities. Marketers can now capture referrals seamlessly across all customer journeys, including web-to-app, app-to-web, and app-to-app, using a single partner link. Important features include real-time reporting of in-app conversions, SKU-level data, custom item-level metadata, and deep linking to drive increased customer engagement. Our platform offers multiple tracking methodologies to capture all mobile event and conversion data: 

  • Partnerize SDKs for both iOS and Android 
  • Direct, server-to-server measurement  approach that does not require SDKs
  • Pre-built integrations with leading Mobile Measurement Providers  
 
Out-of-the-Box Support for Influencer Programs

The Partnerize ecosystem now includes many influencers as brands seek to track their influencer programs on a performance basis. New enhancements to the Partnerize Partner Automation Platform ensure influencers can now access the Partnerize user interface from their mobile phones, quickly obtain shortened tracking links, and add them to posts on Instagram and other major social media platforms. Brands can then track and analyze all event and conversion activity from this burgeoning channel. 

Strategic Brand Co-Marketing Agreements

We have also introduced new features to make strategic brand-to-brand partnerships easier to form, measure, and optimize. Brands can now use the Partnerize platform to easily create and agree to bespoke partnership terms with one or more potential partners. For example, a brand might offer unique commission payment terms for certain brand partnerships. 

“Partnerize is singularly focused on helping clients manage virtually any type of revenue partnership,” said Partnerize Chief Product Officer Matt Simmonds, regarding the new features. “These platform enhancements add to the unique value we deliver to the world’s great brands.”

 

Topics: Product News

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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