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We've Partnered with Leading Influencer Platform ZINE

Posted by Miriam Tremelling on Dec 4, 2019 7:44:22 AM
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We are pleased to announce the launch of our turnkey integration with ZINE, a global leader in influencer marketing. This integration gives brands using Partnerize a premium influencer discovery process with the tools to more effectively manage and grow their influencer campaigns, as well as to prove influencer marketing ROI.

Partnered with Leading Influencer Platform ZINE-1

Influencer marketing investment is expected to reach US$10 billion by 2021, and brands need stronger data and analytics around the influencer channel. With this integration, enterprises using the Partnerize platform will be able to discover, recruit, and onboard influencers to their partner marketing programs from ZINE’s global network. This collaboration will also allow influencers and brands to accurately assess their revenue contributions using familiar tools and measures.

Influencers will be able to search for participating Partnerize-enabled brands in ZINE, apply to their campaigns, and access Partnerize tracking from the ZINE interface. In an industry first, brands will see engagement together with conversion reporting in a single view, providing a rich data set that empowers brands to understand the full impact of their influencer activity.

“As influencer marketing starts to evolve into a performance-based payment model, better data and measurement become critical,” said Caroline Duong CEO/Founder at ZINE. “This integration with Partnerize provides our customers with the conversion data they need. It also gives our influencers the opportunity for broader exposure to world-class brands with whom they can create meaningful and authentic campaigns.”

“By integrating with ZINE, we are making managing influencer campaigns a more seamless experience for all involved, and providing the most complete reporting possible,” said Matt Simmonds, Chief Product Officer at Partnerize. “For the first time, brands will be able to see engagement metrics such as likes, shares, and impressions for influencer content alongside conversion reporting. This represents a huge leap forward for brands looking to reward influencers based on their true ROI.”

 

Topics: company news, influencer marketing

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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