You can now watch the recording of our recent webinar, hosted with PerformanceIn, in which marketing leaders from TSB Bank, Etihad Airways and MandM Direct shared their partnership program success stories from 2019 and insights on how partnerships can enhance business growth going into 2020.
PI LIVE is the most anticipated event of the year for the performance marketing industry. Held in London every October, the event brings together brands, partners, agencies and retailers for two days to connect, build relationships, share information, and make deals.
Over the past decade, consumer holidays such as Black Friday and Cyber Monday have become some of the most anticipated ecommerce shopping events for affiliate marketing. Shopping event sales have grown over $200 Billion -- from about $500 Billion in 2009 to just under three-quarters of a trillion dollars in 2019. That’s 45% growth over the past ten years.
We are proud to share that Partnerize was named Best Technology of 2019 at the International Performance Marketing Awards, held tonight in London. In fact, we are doubly proud because this is the second year in a row that we brought home the technology leadership award from this prestigious event. These annual awards recognize the very best in global performance marketing and celebrate innovation, creativity, and success within our industry.
“Receiving this recognition for the second year in a row is true validation for the work we are doing,” said Mal Cowley, Partnerize Co-founder and CEO. “Our team is dedicated to delivering the best technology platform year after year, to empower enterprises to manage partnerships more effectively and profitably. This award inspires us to continue making product innovations and provide leading technology to our brands, partners, and prospects.”
We're excited to announce the renewal of our contract agreement with TSB, a leading UK retail bank with more than 5 million customers nationwide. This two-year agreement enables TSB to leverage all aspects of our Partner Automation Platform to drive faster growth across their revenue partnerships.
We're pleased to announce several major product enhancements to help brands and their partners streamline and automate their performance partnerships. These new product features leverage user-centered-design and guided workflows, while broadening the range of growth options available to brands and partners.
Within all aspects of business, it is essential to outline specific and achievable goals. The benefits are clear: this allows your employees to have a definitive understanding of the company objectives and helps with setting priorities. So, why should your partnership channel be any different?
When it comes to partnership programs, it’s easy to fall into the trap of the “if it ain’t broke, don’t fix it” mentality. Things appear to be running smoothly and targets are hopefully being met. However, have you considered whether the initiatives you have in place and the tasks you’re undertaking on a daily basis actually align with your overall business goals?
Need to accelerate your sales before 2019 comes to a close? Singles Day can be the answer. Singles Day is easily the biggest and shopping holiday of its kind in the APAC region. You would be mad to not capitalize on this enormous sales opportunity. Get the latest data on this mega shopping day, and then put these 6 singles day tips for retailers into action today to make sure you get the most out of this remarkable retail phenomenon.
We are very pleased to let you know that 11 agencies and clients have been shortlisted with Partnerize for 9 International Performance Marketing Awards categories. Congratulations to our agency partners and clients!
Starting in 2007, the Performance Marketing Awards have grown into the industry’s largest and leading convention in the world. Now entering its third year, the International Performance Marketing Awards celebrates the exceptional projects across the continent and spotlights an appetite for international recognition. The IPMAs will be acknowledging activity in the key regions of USA, MENA, APAC, LATAM, Western and Eastern Europe. Alongside showcasing the achievements of the past year, the awards offer the perfect networking opportunity for senior representatives from the industry’s leading advertisers, publishers, agencies, agencies, networks and technology providers.
Here's a list of the shortlisted categories and entries:
IPMA – Best Technology - Partnerize USA – Best Managed Affiliate Program - Sprint and Partnerize USA – Best Performance Marketing Campaign - SSENSE and Partnerize APAC – Best Managed Affiliate Programme – Dan Murphy’s and Partnerize APAC – Best Managed Affiliate Programme – Emirates and Partnerize APAC – Best Performance Marketing Campaign – HP, iProspect, and Partnerize Western Europe – Best Performance Marketing Campaign – Dell, MediaCom, and Partnerize Global – Best Retail Programme – Farfetch and Partnerize Global – Best Use of Data – Hotels.com and Partnerize Global – Best Use of Data – Marriott International and Partnerize
Fingers crossed for everyone.