As you may know, Google has been gradually changing the way that Chrome handles mixed content on secure (HTTPS) pages. In this context, mixed content refers to  non-secure (HTTP) tags, pixels, etc., that are incorporated into HTTPS pages. 

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A guest post from Global Savings Group. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).

As we start 2020, optimization for tracking mobile app conversions has become an essential piece of the affiliate marketing mix. Research shows consumers are viewing 4.2x more items in apps compared to mobile web and people are 3x more likely to convert within the app than via a mobile site. The experience of shopping in-app has reduced shopping cart abandonment, as apps save users’ selections to facilitate quick checkouts. In addition, users who downloaded a mobile app were 40.4% more likely to buy more of a brand’s goods. 

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We’re pleased to announce a set of upcoming product enhancements to help partner marketers drive faster growth, help mitigate fraud, and streamline time-consuming workflows.  

The package of new features includes a new AI-powered fraud management suite, more powerful partner communications tools, mobile partnerships enhancements, and a browser extension deep linking tool for partners. These innovations will reduce or eliminate time-consuming tasks that distract brands and partners from devising and delivering new growth strategies and programs. 

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In many ways, Australia’s partnership marketing landscape is as unique as the country itself. The affiliate channel continues to evolve in the Australian market, with advertisers taking notice of the significant value it can provide. The channel is becoming a fixture in the marketing mix, with new resources such as dedicated partnership managers and increased budget allocations becoming the norm. This comes as no surprise, considering the outstanding return on ad spend (ROAS) that the channel delivers.

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We are pleased to announce that Cormac Jonas has joined Partnerize as Head of Partnerships - Americas. In this new role, Cormac is leading efforts to build the Partnerize partner ecosystem and foster more business growth for agencies, publishers, affiliates, influencers, and technology companies. He is based in our New York office.

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We are proud to announce (link to release / link to WSJ article) a $50 million growth financing round led by Accel-KKR. The raise also includes an expanded debt facility with Silicon Valley Bank. We will use the funds to accelerate innovation of its industry-leading, AI-powered partner automation platform and to support both regional and global go-to-market initiatives. Joe Porten, Principal at Accel-KKR, will join the Partnerize Board of Directors.

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Are you looking for your next challenge now that 2020 is here? Are you interested in working at one of the most innovative SaaS technology companies around? Join the global leader in partnership automation and the back-to-back Best Technology award winner at the International Performance Marketing Awards! We have exciting openings around the world in Client Services, Customer Success, Deployment, Partnerships, Product Development, Sales, and other areas.

Working for Partnerize gives you the opportunity to be part of something big. Take a look at our current openings below.

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We’re delighted to announce a new feature in the Partnerize Partner Automation Platform: Brand Discovery! Brand Discovery is all about helping more brands and partners find one another and seamlessly connect. 

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Last week we brought the Melbourne partner marketing community together for a panel discussion followed by a networking happy hour. For the panel, we invited four of Australia’s leading publishers and agencies to reflect on learnings from this year, and share their thoughts on the exciting things to come in 2020.

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We’ve all seen the famous Martech 5000 slide, which showcases the vast number of technologies available for your marketing stack. Selecting a technology is never an easy task, whether it’s a CRM, e-Commerce, Call Tracking, or Partner Automation Platform — they all come with specific questions that need to be asked, and more importantly, answered. 

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ABOUT PARTNERIZE

Partnerize is the leader in partnership automation. The AI-powered Partnerize Partnership Automation Platform delivers data-driven intelligence and industry-leading management tools that are essential for materially improving ROI from this fast-growing sales channel. The Partnerize platform has won more than two dozen awards including Best Technology at the International Performance Marketing Awards. The world’s leading companies, including 63 top retailers, 12 international airlines, 10 of the largest telecoms, and more than 200 other global brands rely on Partnerize’s platform to drive and manage more than $6B in partner sales and $500M in partner payments every year.

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