It’s no secret that recent events have had an effect on how we go about the business of partnership. As always, the most important things we can focus on are the health and wellbeing of our families, ourselves, and the many people we work with. That so many people are doing this now – reaching out to one another, sharing ideas, etc. – speaks well for our industry and everyone in it.

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On the 4th March, we brought the partnership community together for the sixth annual Sydney Innovation Day. Set at the iconic Sydney Opera House, we were joined by our customers, partners, agencies and other leading brands to hear from a number of insightful speakers. 

Note: Industry discussions are very valuable — they give us time to share ideas and thoughts with others active in the space. This event occurred before many governments felt the need to provide guidance on in-person gatherings. While since this event we and many other organizations have instituted a no in-person events policy in response to changing circumstances, we are committed to helping foster conversations and will be moving to virtual formats so that the sharing and ideas can continue to flow. 

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On the heels of our global Agency Certification Program launch, we are pleased to announce that Neo Media World APAC has been awarded Diamond Agency Partner certification. Diamond certification reflects Neo Media World APAC's expertise using the Partnerize Partnership Automation Platform and the agency's depth of successful in-market experience across multiple client engagements.

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We are very pleased to share that Partnerize, alongside a combined nine clients and agencies, has been shortlisted for 8 Performance Marketing Awards this year. 2020 marks the 14th annual Performance Marketing Awards, which showcase the industry's most innovative and groundbreaking campaigns, technologies, companies, and individuals.

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We're thrilled to welcome leading digital fashion retailer Pomelo to Partnerize, as they have selected us to be their exclusive partnership automation solution provider.

Pomelo’s decision to choose Partnerize is part of their wider strategy to integrate a catalog of innovative technologies, enabling the fashion-technology company to develop a 360-degree view of their customers and to optimize workflows. In line with their omnichannel strategy, Pomelo leverages best-of-breed technologies to establish a seamless customer experience and capture business insights. Pomelo will use the Partnerize Platform to increase partner-driven sales, ensure accurate traffic and revenue attribution, and expand its partner ecosystem with new partners that can drive outstanding scale. 

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Our new tiered recognition program highlights agencies that combine strong platform knowledge with depth of experience that use Partnerize to drive extraordinary growth for clients.

We've just announced the launch of our tiered global Agency Certification Program. The initiative recognizes marketing agencies with demonstrated success using the Partnerize platform to power more successful partnerships.

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Partnerize has been named Best in Category in the Partner Marketing Software category for the Spring 2020 Customer Success Report published by FeaturedCustomers.

FeaturedCustomers is the leading customer success content marketing platform for B2B business software & services, helping potential B2B buyers make informed purchasing decisions through vendor-validated customer success content such as customer testimonials, success stories, case studies, and customer videos.

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A guest post from Virginia Rizzi, Head of Affiliate Marketing, at Glass Digital. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).

In this post, Virginia shares why both SEO and affiliate marketing strategies require an element of outreach, and how your approach should differ depending on the opportunity.

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We are pleased to announce our new integration with Sideqik, the popular influencer marketing platform. This integration enables more efficient influencer program management by giving brands the ability to quantify the value of influencer marketing.

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Affiliate Summit West in Las Vegas, one of the biggest annual events in our industry, has come and gone for 2020. Clearly this was the most heavily attended (~6,000+ attendees!) with more hot button topics bubbling up than ever before. As always, it was incredible to see so much passion, intellect, camaraderie, and collaboration on display within our industry.

I’ve been attending ASW since about 2005, and this year, I was downright awestruck by these five observations.

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ABOUT PARTNERIZE

Partnerize is the leader in partnership automation. The AI-powered Partnerize Partnership Automation Platform delivers data-driven intelligence and industry-leading management tools that are essential for materially improving ROI from this fast-growing sales channel. The Partnerize platform has won more than two dozen awards including Best Technology at the International Performance Marketing Awards. The world’s leading companies, including 63 top retailers, 12 international airlines, 10 of the largest telecoms, and more than 200 other global brands rely on Partnerize’s platform to drive and manage more than $6B in partner sales and $500M in partner payments every year.

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