The 2019 shopping season is upon us! We spoke with agency thought leaders on how to maximize affiliate sales over the holidays as most brands fight to compete for partner attention. Check out our latest eGuide: Agency Leaders' Expert Perspectives for holiday sale insights and 2020 affiliate trends from: PartnerCentric, Acceleration Partners, All Inclusive Marketing, Ignite OPM, Gen3 Marketing/OPMpros, JEBCommerce, and Streamline. This eGuide discusses everything from best practices for partner enablement to which deals experts have seen perform extraordinarily well. Here are a few highlights from our conversations:
You can now watch the recording of our recent webinar, hosted with PerformanceIn, in which marketing leaders from TSB Bank, Etihad Airways and MandM Direct shared their partnership program success stories from 2019 and insights on how partnerships can enhance business growth going into 2020.
PI LIVE is the most anticipated event of the year for the performance marketing industry. Held in London every October, the event brings together brands, partners, agencies and retailers for two days to connect, build relationships, share information, and make deals.
Over the past decade, consumer holidays such as Black Friday and Cyber Monday have become some of the most anticipated ecommerce shopping events for affiliate marketing. Shopping event sales have grown over $200 Billion -- from about $500 Billion in 2009 to just under three-quarters of a trillion dollars in 2019. That’s 45% growth over the past ten years.
We are proud to share that Partnerize was named Best Technology of 2019 at the International Performance Marketing Awards, held tonight in London. In fact, we are doubly proud because this is the second year in a row that we brought home the technology leadership award from this prestigious event. These annual awards recognize the very best in global performance marketing and celebrate innovation, creativity, and success within our industry.
“Receiving this recognition for the second year in a row is true validation for the work we are doing,” said Mal Cowley, Partnerize Co-founder and CEO. “Our team is dedicated to delivering the best technology platform year after year, to empower enterprises to manage partnerships more effectively and profitably. This award inspires us to continue making product innovations and provide leading technology to our brands, partners, and prospects.”
We're excited to announce the renewal of our contract agreement with TSB, a leading UK retail bank with more than 5 million customers nationwide. This two-year agreement enables TSB to leverage all aspects of our Partner Automation Platform to drive faster growth across their revenue partnerships.
Topics: company news
We're pleased to announce several major product enhancements to help brands and their partners streamline and automate their performance partnerships. These new product features leverage user-centered-design and guided workflows, while broadening the range of growth options available to brands and partners.
Topics: Product News
Within all aspects of business, it is essential to outline specific and achievable goals. The benefits are clear: this allows your employees to have a definitive understanding of the company objectives and helps with setting priorities. So, why should your partnership channel be any different?
When it comes to partnership programs, it’s easy to fall into the trap of the “if it ain’t broke, don’t fix it” mentality. Things appear to be running smoothly and targets are hopefully being met. However, have you considered whether the initiatives you have in place and the tasks you’re undertaking on a daily basis actually align with your overall business goals?
At Partnerize, we love to develop events and content in collaboration with our closest partners. A great example was our recent Vancouver, British Columbia dinner event held in conjunction with leading partnerships agency All Inclusive Marketing (AIM).
Need to accelerate your sales before 2019 comes to a close? Singles Day can be the answer. Singles Day is easily the biggest and shopping holiday of its kind in the APAC region. You would be mad to not capitalize on this enormous sales opportunity.
Get the latest data on this mega shopping day, and then put these 6 singles day tips for retailers into action today to make sure you get the most out of this remarkable retail phenomenon.