Partnerize Blog

What Content Publishers Think About When Partnering with Brands

Posted by Jessica Henig on Jul 30, 2019 11:04:00 AM

With the ever-expanding definition of partnerships, different classes of partners have different goals and expectations. Cashback and coupon sites might have similar goals and interests when it comes to affiliate agreements, while influencer relationships and brand-to-brand partnerships are forged with vastly different rules of the road. When it comes to direct partnerships between brands and premium content publishers — who have highly desirable audiences — each party goes in with a specific set of expectations. Those expectations are rooted in a combination of strategic imperatives and in sound audience analytics and data.

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New Byline: How Partnership Provides The Best Training for Future CMOs

Posted by Partnerize on Jul 25, 2019 11:44:00 AM

Sean Sewell, co-founder and VP of revenue at Partnerize, has had a byline published in PerformanceIn discussing how partnership provides the best training for future chief marketing officers (CMOs) with specific reference to Russell Reynolds' study on what makes an extraordinary CMO.

Here is an excerpt from Sean's article:

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Topics: career, CMO

New Byline: 11 Ways to Improve Your Partner and Affiliate Performance

Posted by Partnerize on Jul 25, 2019 11:04:00 AM

Partnerize CMO Jim Nichols has written a byline that provides 11 proven and actionable ways to improve your partner and affiliate performance today.

Here is an excerpt from Jim's article that appeared in PerformanceIn:

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Topics: affiliate

It's Time We Focused More on Partnerships: How To Evolve Beyond a Set-and-Forget Approach

Posted by Annabel Gray on Jul 24, 2019 4:18:33 PM

 

A guest post from Silverbean. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).

The partnerships channel has seen explosive growth in the last few years. What was previously a small, and sometimes forgotten channel within a digital marketers mix, is now  driving upwards of 20% of online revenue. With such rapid growth, it’s more important than ever for marketers to focus on and optimize their partner marketing program and move away from the very common a set-and-forget approach.

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Topics: Partner, Considerations, guest blog

Join the Partnerize Team!

Posted by Miriam Tremelling on Jul 16, 2019 11:17:00 AM

Do you want to work at the crossroads of partnership and cutting-edge SaaS technology? Come join the global leader in partnership automation! We have a variety of openings around the world in Sales, Marketing, Client Services, and Engineering. Working for Partnerize gives you the opportunity to be part of something big. Check out our openings below.

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Topics: company news

New Byline: Fraud protection tips for marketers in South East Asia

Posted by Partnerize on Jul 16, 2019 10:53:00 AM

Partnerize Senior Business Development Director in APAC, Dan Keegan has just had a byline published in The Drum. HIs article covers ways leveraging naturally transparent channels like partner marketing can help brands stay one step ahead of fraudsters.

Here is an excerpt from Dan's article that appeared in the Drum:

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Topics: fraud, southeast asia

New Partnerize Features Including Mobile UI and Single Sign-On

Posted by Miriam Tremelling on Jul 15, 2019 3:57:00 PM

Our AI-powered Partnerize Partner Automation Platform delivers data-driven intelligence and industry-leading management tools that are essential for dramatically improving ROI from this fast-growing sales channel. Our latest feature releases are aimed at making it even easier to achieve growth, whether by partnering more smartly or managing campaigns on-the-go. Here are our latest product features to launch, and one that's coming soon.

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Topics: Product News

Four Misconceptions About Couponing

Posted by Alexander Hold on Jul 7, 2019 8:51:37 PM

A guest post from Global Savings Group. From time to time, our partners and clients submit posts to our site for publication. We are pleased to publish a range of these opinions, which reflect the POVs of the author(s).

Modern coupons have evolved far beyond the paper trimmings that were once associated with promotional deals. Today, most coupons are digital and many are delivered to highly targeted audiences. Coupons are also very influential during the consumer decision journey – they can even help in building brand awareness and brand loyalty.

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Topics: Partner

New Byline: Why partnerships are crucial when navigating the e-commerce market in Indonesia

Posted by Partnerize on Jul 5, 2019 10:39:00 AM

Partnerize Senior Business Development Director in APAC, Dan Keegan has written a byline outlining four strategies for success for anyone looking to establish and grow a partner program in Indonesia.

Here is an excerpt from Dan's article that appeared in the Drum:

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Topics: partnerships, fraud, southeast asia

New Byline: Can AI And Automation Give Marketers Their Mondays Back?

Posted by Miriam Tremelling on Jul 2, 2019 10:01:00 AM

Partnerize CMO Jim Nichols, has written a byline about how all marketers, especially partner marketers, can leverage AI tools to gain efficiencies and cut down on repetitive tasks, and thus, get their Mondays back.

Here is an excerpt from Jim's article that appeared in Forbes:

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Topics: AI, automation

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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