Last week we held our second Innovation Day New York event, and third overall in the US. This one was hugely successful, thanks to all of our amazing speakers and attendees. If you are not familiar with our global Innovation Day events, read about the ones we held in London and Sydney earlier this year.
Our Chief Product Officer Matt Simmonds has published the second of a two-part series in PerformanceIn detailing our new launch of Intelligent Partner Discovery. The first article focused on our approach to finding great new partners that will drive strong conversions and revenue for brand partnership programs. This time he shares his thoughts on how AI and machine learning will transform partner marketing over the next eighteen months. Here is an excerpt from Matt's second article:
Our SVP of Partnerships Anshu Khurana has published a byline in Retail TouchPoints, shedding light on how brands can start to hold their influencer partners accountable for true business results. With influencer marketing investment continuing to grow year-over-year, it's becoming more important for brands to see measurable results from the channel. Here is an excerpt from Anshu's article:
We recently held our second annual European Innovation Day event in London, and it was by all counts, a smashing success. Taking place at Landing Forty Two at The Leadenhall Building, attendees were treated to thought-provoking discussions, world-class networking opportunities, and amazing views.
Partnerize's third US Innovation Day event is coming up soon, and this year's program promises to be our best ever. Innovation Day is a global series of events that Partnerize hosts for the partner marketing industry. This New York Innovation Day will be our tenth event, and our second in New York. Our event is open to brand leaders and partners.
Jason Kohn, our new VP of Revenue, has published a byline in Internet Retailer. The article tackles ways in which brands can target Millennials by forming alliances with other brands and marketing partners to extend their each. If you're looking for new and creative ways to reach the discerning Millennial shopper, here is an excerpt from Jason's article:
Partnerize Marketing Director Miriam Tremelling has authored an article in TotalRetail that looks at how online apparel retailers can use the power of partnership to their advantage. Whether you're looking to expand your use of influencers or find other creative ways to grow share of sales in the category, this article offers some good advice. Here is an excerpt:
Partnerize Senior Business Director Daniel Keegan has had an article published in PerformanceIn, outlining strategies for growing a partner program in Indonesia. If yours is one of the many brands looking to expand to this high-growth region, the article has a few great suggestions for success. Here is an excerpt from Dan's article:
Partnerize Chief Marketing Officer Jim Nichols has published a byline in Forbes outlining some great tactics for brands to ensure they get the most out of their sponsorship dollars. With global sponsorship investment nearly $66 billion worldwide in 2018, brands should be open to ideas like partnership, better measurement and tracking, etc. Here is an excerpt from Jim's article:
Our Chief Product Officer Matt Simmonds has written a two-part series in PerformanceIn detailing our new launch of Intelligent Partner Discovery. The first article focuses on our approach to finding great new partners that will drive strong conversions and revenue for brand partnership programs. Here is an excerpt from Matt's article: