PerformanceIn today published another byline from us -- this one from Cofounder and VP of Revenue - EMEA Sean Sewell. Sean's piece explains the pitfalls of a "set it and forget it" approach to affiliate, and why active management of a program pays big dividends.
Here's a teaser:
Years ago, we used to talk about avoiding the “affiliate marketing plateau” – in which a period of initial sales growth levelled off and even started to slip over time. This pattern was particularly common for brands that had a “set-it-and-forget-it” approach to partnership. They’d create an initially successful programme and then expect it to continue to grow for months or years. Many such brands learned the hard way that, as with any kind of marketing, partnerships require continued commitment in order to be successful.
If you’re looking for ways to drive extraordinary growth for your existing affiliate marketing programmes, here are five tips to drive better results.
Read the entire post here.
(Note, since this article was published we have changed our name from Performance Horizon to Partnerize. Check out our home page for more information.)