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New Byline: Why You Must Actively Manage Your Affiliate Program

Posted by Jim Nichols on Feb 23, 2018 12:00:00 AM
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PerformanceIn today published another byline from us -- this one from Cofounder and VP of Revenue - EMEA Sean Sewell. Sean's piece explains the pitfalls of a "set it and forget it" approach to affiliate, and why active management of a program pays big dividends. 

Here's a teaser:

Years ago, we used to talk about avoiding the “affiliate marketing plateau” – in which a period of initial sales growth levelled off and even started to slip over time. This pattern was particularly common for brands that had a “set-it-and-forget-it” approach to partnership. They’d create an initially successful programme and then expect it to continue to grow for months or years. Many such brands learned the hard way that, as with any kind of marketing, partnerships require continued commitment in order to be successful.

If you’re looking for ways to drive extraordinary growth for your existing affiliate marketing programmes, here are five tips to drive better results.

Read the entire post here.

(Note, since this article was published we have changed our name from Performance Horizon to Partnerize. Check out our home page for more information.)

Topics: affiliate

About Partnerize

Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. 

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