Today, Martech Series published a nice piece on how real-time data is driving change and improved performance for partner marketing programs. As data-driven marketing "arrives" in the partner space, it's having profound impacts on the way we do business. Here's a clip from the post:
Between the click and the purchase, there are many steps in the customer journey that marketers want to understand. Users might browse deals, conduct a brand or product search, check sizes, and add items to cart. Each of these “conversion events” helps the marketer understand where a retailer is holding on to – or losing – would-be buyers.
Across our merchant client base, we are seeing many businesses begin to track all of these interim consumer actions in order to better understand user flow and decision-making processes.
Read the entire article on the Martech Today site by clicking this link.
(Note, since this article was published we have changed our name from Performance Horizon to Partnerize. Check out our home page for more information.)